What exactly is a networking strategy and why do you need one? Why can’t you just show up to networking events and win bucket-loads of business?
A business networking strategy is essentially a marketing plan for your networking efforts. Like any good marketing plan it describes who you want to meet, how you’re going to meet them, how you’re going to help them and what you’re going to say/do when you get in front of them. [click to continue…]
by David Wimblett on November 26, 2012 · 0 comments
I was at a networking event recently. You know the sort of thing, loads of business owners in a room, food and drink, lots of noise, so you have to shout to make yourself heard, and a few people get to give a minute sales pitch. And, unless you are standing in the front row, or the event has a PA, they can’t be heard and so everyone just continues talking, not taking the slightest bit of notice.
Pretty much a waste of time! Well at this event one of the speakers did their best to be heard; to stand out. They jumped up on a chair and spoke from there. From where I was at least I could see him but I still couldn’t hear a word that was said. [click to continue…]
by Charlie Lawson on November 12, 2012 · 2 comments
I was running a training workshop recently, and at the end I facilitated a business generation exercise where all the attendees (about 60 or so) were asked to share their top ‘target’ in terms of who they’d like a referral to.
The key to success in this exercise is that it only works if the targets shared are specific – so not only naming a target company, but also the person at the company they’d need to speak to, both in terms of their job title, and their name. [click to continue…]
I was out at an early morning networking meeting in Croydon the other week, when I met an enthusiastic businessman, who was promoting a combined fire and security protection system.
It was about 10 minutes to 7 when he approached me, shook my hand enthusiastically, and proceeded to hard sell his amazing new solution that would solve all of my domestic fire protection and security needs. Did I want to buy, at the amazing introductory price of £199.99?
Er… no.
[click to continue…]