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I Like, You Like, We Like

by Linda Parkinson-Hardman on August 27, 2013 · 0 comments

If you have been around the web and on any of the social networks you will probably have noticed an increasing ability to ‘like’ something, be it a website, Facebook page or LinkedIn status update. It can seem as if the word ‘like’ is taking over the world. [click to continue…]

Side view of a young boy using laptop isolated on white backgrouAssuming you’ve already defined your target market (the kind of customers/clients you want to do business with), then your first step on LinkedIn is to get yourself noticed by that target market. That means making your profile sticky and engaging.

Your next step is to build up your connections so you can communicate and be seen by that target audience. This involves joining groups, sending requests to connect and making yourself found so people want to connect with you. It’s no good playing a great game to an empty stadium! [click to continue…]

Digital Supply Chain

by Penny Power on May 7, 2013 · 0 comments

Side view of a young boy using laptop isolated on white backgrouRecently I made a pretty ground breaking decision which was a moment of realisation for me. I decided that I couldn’t do business with suppliers or colleagues, collaborate or belong to Discussion Groups unless the people I was connecting with we’re digitally savvy and could respond to email, Calendar Invitations and open documents fast. Of course, I have to accept that clients are not digitally savvy at all times, that is my marketplace.

My life now leads me into many exciting projects to help the digital economy, to grow the skills within the digital supply chain between companies and people. My love is Community building and helping people to become great Digital Citizens and sometime Great Digital LeadORS. I do this through the The Digital Business Campaign www.digitalbusinessbritain.com wotking with Digital Youth Academy, Frontier and leadORS. [click to continue…]

How to use the social networks to increase profitability?

by Linda Parkinson-Hardman on March 22, 2013 · 0 comments

Side view of a young boy using laptop isolated on white backgrouMost people believe that the social networks are only about attracting new clients and customers. I’d beg to differ and thought it might be helpful to share a few of my own guidelines about how you can use a social network to increase your profitability.

First of all, I’d like you think about what you want to achieve from your online activities? I’ll bet it’s almost certainly increase the number of customers you have. After all the purpose of marketing your business is to grow it, right? But as you already know there is more than one way to grow a business, and increasing profitability is just one of them. [click to continue…]

Spring Cleaning Your Social Networks

January 4, 2013

The beginning of the year is always a great time for resolutions of every kind, and I’d like to suggest that it might be worth adding one to your list which could result in better business relationships. It’s the task of spring cleaning your social networks, and then putting in place some useful strategies for ensuring they don’t get too dusty and tired in the future.

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What Is the Optimum Size of Your Business Network?

October 15, 2012

“The worst time to think of the best thing to say is when you’re saying it!” Rob Brown Just been reading a great blog post The Most Valuable People in Your Network by Rob Cross. In Malcolm Gladwell’s Tipping Point, he talks about the critical number of 150. When companies, churches, gatherings, networks and communities expand beyond that point, it takes a different level of managing to make things run smoothly. But with technology, online social networking and mobile tools, the networking landscape is changing. So in 21st century networking, what is the optimum size of your business network? Gone are the days when [...]

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Has Face-to-Face Networking had its day?

August 16, 2012

I was out for a drink with an old school friend on the weekend, and he asked me a question.  ‘You know that “networking” thing you do – isn’t that becoming more and more irrelevant given the rise and rise of social media?’ 

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Four quick tips to take your off-line networking skills on-line

July 5, 2012

How many times has someone said to you “social networking, it’s not for me” and when you ask them why they say something like “I don’t have time” or “I don’t want to hear about people having coffee all day long”. Often, this sort of reply can be a mask for “I don’t know what to do or why I’d do it”. After all, it can be quite overwhelming to have status updates, news about discussions in groups or tweets coming at you if you aren’t prepared. And yet the reality is that it’s quite simple to get involved in [...]

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