specific

business team standingI was working with a client recently and I came upon a recurring problem.

The client was a well-established, family run business with a large turnover and several different departments selling different products to different customers. To give them an idea of how being very specific about who your target market is, we were doing a who-would-be-your-dream-client exercise. [click to continue…]

Your best customer ISN’T your best customer

by Andy Bounds on October 22, 2013 · 1 comment

business team standing

I have a question for you:

Who is your best customer?

Is it the company who:

  • Pays you the most? (best for income)
  • Has the biggest name? (best for marketing and for making you feel proud) [click to continue…]