social networking

Spring Cleaning Your Social Networks

by Linda Parkinson-Hardman on January 4, 2013 · 2 comments

open networking 2The beginning of the year is always a great time for resolutions of every kind, and I’d like to suggest that it might be worth adding one to your list which could result in better business relationships. It’s the task of spring cleaning your social networks, and then putting in place some useful strategies for ensuring they don’t get too dusty and tired in the future. [click to continue…]

On the 11th October the Digital Youth Academy (DYA) had its official launch at the House of Lords, hosted by Lord Jim Knight.

The mission we share with businesses, colleges and wonderful networks such as BNI is to connect two fabulous resources that we have in the UK – our Business Community and our Born Digital Youths, so that together we can innovate, thrive, grow and understand the social culture of the online world for business.  [click to continue…]

“The worst time to think of the best thing to say is when you’re saying it!”

Rob Brown

Just been reading a great blog post The Most Valuable People in Your Network by Rob Cross. In Malcolm Gladwell’s Tipping Point, he talks about the critical number of 150.

When companies, churches, gatherings, networks and communities expand beyond that point, it takes a different level of managing to make things run smoothly. But with technology, online social networking and mobile tools, the networking landscape is changing. So in 21st century networking, what is the optimum size of your business network?

Gone are the days when people like you needed educating on the benefits of networking and the power of a networkYou get it now! [click to continue…]

What do you want people to say about you?

by Andy Lopata on September 17, 2012 · 0 comments

What is your core message?

With all of the opportunities to network, both online and at events, and with an ever-more blurry line between what is ‘professional’ and what is ‘social’, keeping a clear vision in your mind of how you want to be perceived has become increasingly important.

Online networks, bundled under the tag ‘social networking’ have taken this to extremes. I get frequent Facebook friend requests from people I’ve never met, and I know a lot more about my business contacts than I could ever have expected in the past.

That’s fine. I have the power to choose with whom to connect and where, which I exercise. I also have the ability to decide what to post onto which network, which I do. I exercise restraint where appropriate and I let people find out more about me as a person where I feel comfortable doing so.

That’s because I understand what I want people to say about me, and my personality forms as much a part of that as my expertise. I work very hard to ensure that the personality represented online and at events is a fair reflection of ‘me’. I say I work hard at it, but it’s really not that difficult, because I believe I act naturally wherever I am.

It would be much harder work if I tried to present completely different personas in different settings. Trying to be all things to all men becomes much harder when your networks merge in the way social networks allow them to do today.

The experience people have of you should be the same wherever you meet, online or off.

We network across a wide array of channels today and we have to maintain a consistency across them all. If you know what your core message is and how you want to be perceived, that should help guide your personal brand.

You then need to ensure that you live up to that personal brand wherever you are.

Andy Lopata
Labelled ‘Mr Network’ by The Sun, Andy Lopata was called ‘one of Europe’s leading business networking strategists’ by the Financial Times. The co-author of two books on networking, Andy‘s third book, ‘Recommended: How to Sell Through Networking and Referrals’ was published by Financial Times Prentice Hall in July 2011.


Four quick tips to take your off-line networking skills on-line

July 5, 2012

How many times has someone said to you “social networking, it’s not for me” and when you ask them why they say something like “I don’t have time” or “I don’t want to hear about people having coffee all day long”. Often, this sort of reply can be a mask for “I don’t know what to do or why I’d do it”. After all, it can be quite overwhelming to have status updates, news about discussions in groups or tweets coming at you if you aren’t prepared. And yet the reality is that it’s quite simple to get involved in [...]

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Why the Death of the Business Card has been Widely Misreported

March 12, 2012

A couple of weeks ago an article in Bloomberg Businessweek asked how business cards survive in the ‘Age of LinkedIn’. The article’s author, Roger Bennett, quoted Mo Koyfman of Spark Capital describing business cards as “so horse-and-carriage”. He went on to describe the range of technological innovation designed to commit physical business cards to the annals of history, including ‘Bumping’ smart phones, applications that share virtual cards and LinkedIn itself.

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What can we teach youths about Networking Offline (and online)?

January 16, 2012

Over the last 14 years of owning my own business I would say I have been through a process of being an Accidental Entrepreneur and an Apprentice Networker. The Accidental Entrepreneur was literally as it sounds. I wasn’t seeking to be a business person nor an ‘entrepreneur’, I purely created a network of people like me and due to being so early in the market for this I grew, with Thomas Power, a global community, Ecademy. That forced me kicking and screaming into the responsibilities of risk, cash flow, innovation and fear, plus friendships, ideas, creativity and joy!

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The importance of the introduction in online social networking

January 2, 2012

Have you ever been to a face to face networking event where everyone was silent, where no-one spoke to you and you didn’t speak to them; where you didn’t even exchange a ‘hello’ and a ‘what brings you here?’ conversation.  I haven’t and I suspect that if you did, you’d be disillusioned with the networking scene pretty quickly.  After all the whole point of business networking is to meet and talk to people so you can find those you would like to build strong working relationships with, isn’t it?

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