Social media

How to prevent social media burnout

by Linda Parkinson-Hardman on February 4, 2014 · 0 comments

Cheerful businesswoman showing tumbs upWith its ‘always on’, 24/7 culture it is very easy to become so wrapped up in the world of social media that burnout is a very real risk that everyone participating runs. However, with a few simple changes to the way that we manage our online lives, we can avoid this pitfall and continue to enjoy the benefits for many years to come. [click to continue…]

I Like, You Like, We Like

by Linda Parkinson-Hardman on August 27, 2013 · 0 comments

If you have been around the web and on any of the social networks you will probably have noticed an increasing ability to ‘like’ something, be it a website, Facebook page or LinkedIn status update. It can seem as if the word ‘like’ is taking over the world. [click to continue…]

Side view of a young boy using laptop isolated on white backgrouAssuming you’ve already defined your target market (the kind of customers/clients you want to do business with), then your first step on LinkedIn is to get yourself noticed by that target market. That means making your profile sticky and engaging.

Your next step is to build up your connections so you can communicate and be seen by that target audience. This involves joining groups, sending requests to connect and making yourself found so people want to connect with you. It’s no good playing a great game to an empty stadium! [click to continue…]

Your ideal referral

by Andy Lopata on May 10, 2013 · 0 comments

Networking GroupIn a previous blog, I talked about how to help people understand what you do in order to help you more effectively; making it easy for them to do so rather than antagonising them. 

Once your network understand what you want them to say about you, you then need to focus on who you want them to share your message with. If, for example, you are looking for contacts in the public sector, there is little advantage to be gained if your message is being shared with small start-up companies.  [click to continue…]

Who Is Buying While You Are Networking?

March 6, 2013

It’s funny how most people go networking with a view to selling what they do, while few people go to buy. Yet there must be somebody buying, else none of us would have anyone to sell to! As somebody who coaches, writes about and speaks on profitable business networking all over the world, the biggest challenge my clients have is creating tangible return on investment (ROI) from their considerable networking efforts. Most people can now ‘work a room’ and talk about what they do. With the many networking organisations, groups and clubs throughout the world, everybody has somewhere to network. [...]

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What Is the Optimum Size of Your Business Network?

October 15, 2012

“The worst time to think of the best thing to say is when you’re saying it!” Rob Brown Just been reading a great blog post The Most Valuable People in Your Network by Rob Cross. In Malcolm Gladwell’s Tipping Point, he talks about the critical number of 150. When companies, churches, gatherings, networks and communities expand beyond that point, it takes a different level of managing to make things run smoothly. But with technology, online social networking and mobile tools, the networking landscape is changing. So in 21st century networking, what is the optimum size of your business network? Gone are the days when [...]

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6 Ways to Appear More Professional

September 10, 2012

AS I often say to my coaching clients when we’re talking about building their reputation as the go to choice for what they do, it’s more about perception than reality. In other words, it’s often better for you to appear professional than actually be professional. Obviously, both appearing and being great is better by far, but let me explain. Do you know people who are better than you but don’t get as much business? Yes. Equally, you probably know people who you are much better than, but they seem to get more business than you. I’m not saying it’s fair, [...]

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