Side view of a young boy using laptop isolated on white backgrouAssuming you’ve already defined your target market (the kind of customers/clients you want to do business with), then your first step on LinkedIn is to get yourself noticed by that target market. That means making your profile sticky and engaging.

Your next step is to build up your connections so you can communicate and be seen by that target audience. This involves joining groups, sending requests to connect and making yourself found so people want to connect with you. It’s no good playing a great game to an empty stadium! [click to continue…]

Look after your advocates

by Richard White on April 29, 2013 · 1 comment

Young smiling woman spraying flowersI always say that one good advocate is worth ten clients. When networking I am normally looking for potential advocates rather than clients – people who can recommend me to their clients when a sales related problem arises. What gets exciting about having a network of advocates is that provided you look after your direct advocates then your reputation will start to grow through their networks.

I am regularly amazed at how badly some people treat their advocates. I had one company who I had been advocating and had referred to them almost £50,000 of business over a couple of months. When I decided to use them for my own business they took advantage of the relationship and gave me a very sloppy service saying they were too busy with other clients. The clients I had referred to them by the way! [click to continue…]

How to use the social networks to increase profitability?

by Linda Parkinson-Hardman on March 22, 2013 · 0 comments

Side view of a young boy using laptop isolated on white backgrouMost people believe that the social networks are only about attracting new clients and customers. I’d beg to differ and thought it might be helpful to share a few of my own guidelines about how you can use a social network to increase your profitability.

First of all, I’d like you think about what you want to achieve from your online activities? I’ll bet it’s almost certainly increase the number of customers you have. After all the purpose of marketing your business is to grow it, right? But as you already know there is more than one way to grow a business, and increasing profitability is just one of them. [click to continue…]

Who Is Buying While You Are Networking?

by Rob Brown on March 6, 2013 · 0 comments

oppertunityIt’s funny how most people go networking with a view to selling what they do, while few people go to buy. Yet there must be somebody buying, else none of us would have anyone to sell to!

As somebody who coaches, writes about and speaks on profitable business networking all over the world, the biggest challenge my clients have is creating tangible return on investment (ROI) from their considerable networking efforts. Most people can now ‘work a room’ and talk about what they do. With the many networking organisations, groups and clubs throughout the world, everybody has somewhere to network. With the explosion of social media and online networking platforms, there is no excuse not to have a conversation. [click to continue…]

Digital Skills and Mindset

December 31, 2012

Could 2013 be the year you monetise your online brand? I cannot believe that 2013 will mark my 15th year of being committed to providing Digital Skills to business.  The journey has been fast, exhilarating and has taught me the power of tenacity, choice and how to work with open minds.  I have chosen not to work with closed ones!  That is another story.

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6 Ways to Appear More Professional

September 10, 2012

AS I often say to my coaching clients when we’re talking about building their reputation as the go to choice for what they do, it’s more about perception than reality. In other words, it’s often better for you to appear professional than actually be professional. Obviously, both appearing and being great is better by far, but let me explain. Do you know people who are better than you but don’t get as much business? Yes. Equally, you probably know people who you are much better than, but they seem to get more business than you. I’m not saying it’s fair, [...]

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8 Great Things to Mention in a Compelling Elevator Speech

May 5, 2012

“The worst time to think of the best thing to say is when you’re saying it!” Rob Brown  When you introduce yourself to strangers (and friends) at networking events, can you tell someone everything they need to know to refer you, in just 60 seconds? This is your elevator pitch – your compelling answer to the question ’What do you do?’

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Why People Don’t Like You and Don’t Return Your Calls

March 13, 2012

Ever met someone at a networking event and thought you had a great connection, only for it to fizzle into nothing? Ever followed up a contact or tried to connect with somebody but hit brick walls and closed doors? If you’re human, you blame them. They’re disorganised. They’re rude. They’re not worth it. But have you ever thought that you could be the problem?

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