So many people attend business networking events, participate in online business networks and have networking meetings. But what do they get back from all of that time and effort? The answer is usually very little. They struggle when it comes to turning networking into business. To explore this, I use the phrase ‘CTC’ in my many networking and referral seminars. It stands for any of the following:
- Card to Client
- Contact to Customer
- Card to Connection
- Connection to Client
You get the idea. It’s about turning a business card into a sale. It’s about converting your networking leads into paying customers and clients. It’s also the hardest thing for most networking business people to do. Here are five reasons why: [click to continue…]
Phil is an Internationally sought after, keynote speaker, who speaks regularly on the subjects of Presenting and Networking effectively.
Andy Bounds is an award-winning consultant and conference speaker. To sign-up for his free weekly advice on communication/sales best practices, visit www.andybounds.com/tips
Rob Brown is an in-demand networking coach and speaker on business networking, LinkedIn, referrals, trust and likeability. If you want to make more money, win more business or accelerate your career through networking, go to www.therobbrown.com
Sandra runs BNI(Business Network International) in 19 counties of Ireland. BNI is Ireland’s leading business referral organisation, she is also BNI’s Director of European Affairs
Charlie Lawson – BNI National Director and Word of Mouth marketing expert, whose passion is to see BNI members succeed in their businesses.
Labelled ‘Mr Network’ by The Sun, Andy Lopata was called ‘one of Europe’s leading business networking strategists’ by the Financial Times.
Penny Power has dedicated her life for the past 13 years to the potential of the internet and digital tools for SME’s by helping them connect through and understand the ‘social web’. In 1998 Penny founded Ecademy, the UK’s first social network for business. 
Ewan helps business people grow their contacts by “word of mouth marketing” and is a key note speaker at conferences on the subject of referral marketing.
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Iain Whyte is an international Keynote Speaker, and published Author. Considered an expert in relationship-building, networking and word of mouth marketing.
David Wimblett is The Author of 