personal story

Side view of a young boy using laptop isolated on white backgrouAssuming you’ve already defined your target market (the kind of customers/clients you want to do business with), then your first step on LinkedIn is to get yourself noticed by that target market. That means making your profile sticky and engaging.

Your next step is to build up your connections so you can communicate and be seen by that target audience. This involves joining groups, sending requests to connect and making yourself found so people want to connect with you. It’s no good playing a great game to an empty stadium! [click to continue…]

If only business owners enjoyed December as much as their staff. For many it is a month of winding down, social gatherings and Christmas parties but many see it as an interruption to business. They worry too much about the month’s distractions – the weather, risk of falling behind on sales and marketing, absences of staff taking extended holidays, and it being an awkward time of year to rake in new business.

Or is it? [click to continue…]