LinkedIn

I Like, You Like, We Like

by Linda Parkinson-Hardman on August 27, 2013 · 0 comments

If you have been around the web and on any of the social networks you will probably have noticed an increasing ability to ‘like’ something, be it a website, Facebook page or LinkedIn status update. It can seem as if the word ‘like’ is taking over the world. [click to continue…]

Side view of a young boy using laptop isolated on white backgrouAssuming you’ve already defined your target market (the kind of customers/clients you want to do business with), then your first step on LinkedIn is to get yourself noticed by that target market. That means making your profile sticky and engaging.

Your next step is to build up your connections so you can communicate and be seen by that target audience. This involves joining groups, sending requests to connect and making yourself found so people want to connect with you. It’s no good playing a great game to an empty stadium! [click to continue…]

Spring Cleaning Your Social Networks

by Linda Parkinson-Hardman on January 4, 2013 · 2 comments

open networking 2The beginning of the year is always a great time for resolutions of every kind, and I’d like to suggest that it might be worth adding one to your list which could result in better business relationships. It’s the task of spring cleaning your social networks, and then putting in place some useful strategies for ensuring they don’t get too dusty and tired in the future. [click to continue…]

There’s a strong chance that you have been communicating the wrong message to your potential customers as soon as you introduce yourself and hand them your card, without even realising it. This is particularly true if you are in a sales role, but not exclusively.

I first spotted this issue when running a LinkedIn workshop with a group from one of my clients. I talked about the ‘Professional Headline’, the field on LinkedIn that appears just below your name and describes what you do for a living. [click to continue…]

What Is the Optimum Size of Your Business Network?

October 15, 2012

“The worst time to think of the best thing to say is when you’re saying it!” Rob Brown Just been reading a great blog post The Most Valuable People in Your Network by Rob Cross. In Malcolm Gladwell’s Tipping Point, he talks about the critical number of 150. When companies, churches, gatherings, networks and communities expand beyond that point, it takes a different level of managing to make things run smoothly. But with technology, online social networking and mobile tools, the networking landscape is changing. So in 21st century networking, what is the optimum size of your business network? Gone are the days when [...]

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Are you ready to take your LinkedIn connections to a new level?

September 14, 2012

We all do it; we add connections to our LinkedIn account without thinking. Sometime later we may find ourselves wondering why we connected with some of the people we have on our lists; we don’t know them, in some cases have never met them and have probably not a ‘conversation’ beyond the initial ‘I’d like to add you to my professional network’. But, at the time it obviously seemed like a good idea to add Joe Bloggs or Jane Doe, and we may well have had a great reason for either asking them to connect with us or accepting the [...]

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Barriers to innovation, is it your skills or beliefs?

August 15, 2012

I have written this blog to spark some thoughts around the challenges many businesses are facing now around innovation. Everywhere I go the word I now hear is ‘Innovate’. Not surprising really, we all know that if we don’t adapt and advance our businesses we will not survive. I had a great chat with my son this week about how weird it is to me that the Twix chocolate bar is the same as it has been since it was created in 1967, can you imagine the joy of creating something that never needed to change! Now, I feel the [...]

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How do you keep in touch?

July 26, 2012

How do you follow up with the people that you have met networking?  In fact a bigger question – do you follow up with the people you meet networking? If you don’t follow up you will definitely be losing business, but also how you are following up will affect your future success. Today there are numerous ways to follow up like email, text, Twitter, Facebook, Linkedin, phone even, but if you are anything like me you get hundreds of messages a day.  Email is the worst and I just delete anything that I don’t instantly recognize.  I figure that if [...]

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