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		<title>Your 3 Step Plan for Profit and Profile Using LinkedIn (Part 1)</title>
		<link>https://business-networking.co.uk/your-3-step-plan-for-profit-and-profile-using-linkedin-part-1/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=your-3-step-plan-for-profit-and-profile-using-linkedin-part-1</link>
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		<pubDate>Wed, 15 May 2013 08:21:05 +0000</pubDate>
		<dc:creator>Rob Brown</dc:creator>
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		<guid isPermaLink="false">http://business-networking.co.uk/?p=2470</guid>
		<description><![CDATA[Assuming you’ve already defined your target market (the kind of customers/clients you want to do business with), then your first step on LinkedIn is to get yourself noticed by that target market. That means making your profile sticky and engaging. Your next step is to build up your connections so you can communicate and be seen by that target audience. This involves joining groups, sending requests to connect and making yourself found so people want to connect with you. It’s no good playing a great game to an empty stadium! Today I’m going to share with you some great tips [...]]]></description>
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		<title>What do you do? Communicating the right message in your job title</title>
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		<pubDate>Mon, 19 Nov 2012 08:05:29 +0000</pubDate>
		<dc:creator>Andy Lopata</dc:creator>
				<category><![CDATA[Andy Lopata]]></category>
		<category><![CDATA[Presenting your business]]></category>
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		<description><![CDATA[There&#8217;s a strong chance that you have been communicating the wrong message to your potential customers as soon as you introduce yourself and hand them your card, without even realising it. This is particularly true if you are in a sales role, but not exclusively. I first spotted this issue when running a LinkedIn workshop with a group from one of my clients. I talked about the &#8216;Professional Headline&#8217;, the field on LinkedIn that appears just below your name and describes what you do for a living. The vast majority of people simply place their job title in this field, [...]]]></description>
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