fishing nets

What’s business networking got to do with fishing?

by Charlie Lawson on November 16, 2011 · 3 comments

Imagine, if you will, a fishing boat out in the North Sea. The bulging fishing net is being hoisted out of the water, full of fish.  And as the droplets of water run down to the bottom of the net, they drip into a steaming hot cup of coffee.

What?

Let me explain.  This is a revolutionary way of looking at networking given to me by the ever-excellent Andy Bounds*, which, while it sounds wacky, is a great analogy on networking events.
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