I Like, You Like, We Like

by Linda Parkinson-Hardman on August 27, 2013 · 0 comments

If you have been around the web and on any of the social networks you will probably have noticed an increasing ability to ‘like’ something, be it a website, Facebook page or LinkedIn status update. It can seem as if the word ‘like’ is taking over the world. [click to continue…]

How to use the social networks to increase profitability?

by Linda Parkinson-Hardman on March 22, 2013 · 0 comments

Side view of a young boy using laptop isolated on white backgrouMost people believe that the social networks are only about attracting new clients and customers. I’d beg to differ and thought it might be helpful to share a few of my own guidelines about how you can use a social network to increase your profitability.

First of all, I’d like you think about what you want to achieve from your online activities? I’ll bet it’s almost certainly increase the number of customers you have. After all the purpose of marketing your business is to grow it, right? But as you already know there is more than one way to grow a business, and increasing profitability is just one of them. [click to continue…]

Spring Cleaning Your Social Networks

by Linda Parkinson-Hardman on January 4, 2013 · 2 comments

open networking 2The beginning of the year is always a great time for resolutions of every kind, and I’d like to suggest that it might be worth adding one to your list which could result in better business relationships. It’s the task of spring cleaning your social networks, and then putting in place some useful strategies for ensuring they don’t get too dusty and tired in the future. [click to continue…]

“The worst time to think of the best thing to say is when you’re saying it!”

Rob Brown

Just been reading a great blog post The Most Valuable People in Your Network by Rob Cross. In Malcolm Gladwell’s Tipping Point, he talks about the critical number of 150.

When companies, churches, gatherings, networks and communities expand beyond that point, it takes a different level of managing to make things run smoothly. But with technology, online social networking and mobile tools, the networking landscape is changing. So in 21st century networking, what is the optimum size of your business network?

Gone are the days when people like you needed educating on the benefits of networking and the power of a networkYou get it now! [click to continue…]

What do you want people to say about you?

September 17, 2012

What is your core message? With all of the opportunities to network, both online and at events, and with an ever-more blurry line between what is ‘professional’ and what is ‘social’, keeping a clear vision in your mind of how you want to be perceived has become increasingly important. Online networks, bundled under the tag ‘social networking’ have taken this to extremes. I get frequent Facebook friend requests from people I’ve never met, and I know a lot more about my business contacts than I could ever have expected in the past. That’s fine. I have the power to choose [...]

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Think before you Like. The cost of British business getting social media wrong

September 7, 2012

With the latest research confirming SMEs are jeopardising opportunities to make much needed sales through social media, many are still hopeful to use it as a medium of choice – where are we going wrong?  Everybody is telling everyone else how to use social media. We all know we need a presence, we have aspirations to solicit new business, raise our profiles, desire to network and want our share of voice on Google. But still, too many of us are getting it wrong.  Too many businesses are missing sales as a result of this misuse.  Having surveyed1000 SMEs around the [...]

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Has Face-to-Face Networking had its day?

August 16, 2012

I was out for a drink with an old school friend on the weekend, and he asked me a question.  ‘You know that “networking” thing you do – isn’t that becoming more and more irrelevant given the rise and rise of social media?’ 

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Barriers to innovation, is it your skills or beliefs?

August 15, 2012

I have written this blog to spark some thoughts around the challenges many businesses are facing now around innovation. Everywhere I go the word I now hear is ‘Innovate’. Not surprising really, we all know that if we don’t adapt and advance our businesses we will not survive. I had a great chat with my son this week about how weird it is to me that the Twix chocolate bar is the same as it has been since it was created in 1967, can you imagine the joy of creating something that never needed to change! Now, I feel the [...]

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