elevator pitch

open networking 2What exactly is a networking strategy and why do you need one? Why can’t you just show up to networking events and win bucket-loads of business?

A business networking strategy is essentially a marketing plan for your networking efforts. Like any good marketing plan it describes who you want to meet, how you’re going to meet them, how you’re going to help them and what you’re going to say/do when you get in front of them. [click to continue…]