Who Is Buying While You Are Networking?

by Rob Brown on March 6, 2013 · 0 comments

oppertunityIt’s funny how most people go networking with a view to selling what they do, while few people go to buy. Yet there must be somebody buying, else none of us would have anyone to sell to!

As somebody who coaches, writes about and speaks on profitable business networking all over the world, the biggest challenge my clients have is creating tangible return on investment (ROI) from their considerable networking efforts. Most people can now ‘work a room’ and talk about what they do. With the many networking organisations, groups and clubs throughout the world, everybody has somewhere to network. With the explosion of social media and online networking platforms, there is no excuse not to have a conversation. [click to continue…]

I’m terrible with names

by Charlie Lawson on March 1, 2013 · 2 comments

welcoming guestsI’m terrible at remembering names.  I always have been – and often, given I run the UK’s biggest referral and networking organisation, this can cause some interesting challenges.

‘Hi Charlie’, someone will say when we meet at an event or function.

‘Hi, how are you?’ will be my slightly stumbled, embarrassed reply.  Now I KNOW that I’ve met the person before (faces I don’t have a problem remembering) – but names – like I said, I’m terrible!

If they are wearing a name badge though, a quick glance down, and the reply is a much more satisfactory ‘Hi Tim, how are you…?’  I’m not talking about this being satisfactory for me (although less embarrassing maybe) – I’m much keener to make sure that my networking contact, in this case Tim, feels respected and that I’m interested in him.  After all, it is the relationship between us that will determine whether the two of us are profitable networking partners.  [click to continue…]

I have written this blog to spark some thoughts around the challenges many businesses are facing now around innovation. Everywhere I go the word I now hear is ‘Innovate’. Not surprising really, we all know that if we don’t adapt and advance our businesses we will not survive. I had a great chat with my son this week about how weird it is to me that the Twix chocolate bar is the same as it has been since it was created in 1967, can you imagine the joy of creating something that never needed to change! Now, I feel the pressure of learning and adapting everyday, in the connected, global marketed place, we cannot stand still. [click to continue…]

Size Doesn’t Always Matter

by Andy Lopata on June 11, 2012 · 4 comments

One of the biggest fallacies in networking is that what determines a successful event is the number of people who attend. When I ran networking groups, one of the most common questions first asked by potential visitors was how many people would be there. I recently heard someone complain that a niche social network wasn’t worth joining because it “only has 2,000 members”.

If you are guilty of judging events on their numbers, step back and think again. Whether there are 20 people or 200 people at an event, what difference does it make to you? How many people will you talk to over the course of the event? Similarly, would you rather join a social network with 100,000 members, the majority of whom have no relevance to you, or a niche network with 2,000 members selected because of the strength of their potential to interact and collaborate? [click to continue…]

How to Get People Interested In You When You Network

June 6, 2012

How easy do you find it to get people interested when you’re networking and building relationships? Whether you’re selling an idea, a vision, an argument or a product/service, you want people engaged with your pitch. You want to elicit these magic words: That’s interesting – tell me more. That sounds/looks good – keep talking. If they’re coming back at you with follow up questions such as these, you’ve got a chance: Really – how do you do that? So how does it/will it work? These are buying signals. They’re buying into you as a person. They’re open to liking and [...]

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Are you ready to get different results from your networking in 2012

December 25, 2011

As you review your year, as you celebrate your results and successes and re-live the challenges, what will you think about your networking results?  Will you be pleasantly surprised by the percentage of your business that has been created by your contacts, or will you be attempting to justify the cost and time again?

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There are no statues to the critics!

December 15, 2011

I am a huge advocate of the power of Blogging. The ability for us to be able to get our thoughts out into the world and self publish is astonishing to me. I have been doing it since 2002 and I have to be careful sometimes when I come across closed minds that don’t want to Blog. Don’t want to, don’t know how to or don’t think anyone would be interested in you? These are three very different challenges. I will treat the two separately.

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Listen more to be remembered

October 6, 2011

Listen 75% of the time. People love to talk about themselves and you will be remembered. People in my network often joke that a one-to-one with me will be at least two hours. I have actually had a 6 hour meeting on one occasion. I have a reputation for talking – but if you ask people I have had these marathon 1-1 meetings with what it was like they will all tell you “we spent most of the time talking about my business not Dinah’s”. ME – everyone’s favourite topic of conversation. My world. My business. My challenges. These are [...]

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