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3 Ways to Turn Your Networking Into Business

by Rob Brown on February 7, 2013 · 0 comments

OLYMPUS DIGITAL CAMERASo many people attend business networking events, participate in online business networks and have networking meetings. But what do they get back from all of that time and effort? The answer is usually very little. They struggle when it comes to turning networking into business. To explore this, I use the phrase ‘CTC’ in my many networking and referral seminars. It stands for any of the following:

 

  • Card to Client
  • Contact to Customer
  • Card to Connection
  • Connection to Client

You get the idea. It’s about turning a business card into a sale. It’s about converting your networking leads into paying customers and clients. It’s also the hardest thing for most networking business people to do. Here are five reasons why: [click to continue…]

A pocket full of cards!

by David Wimblett on September 21, 2012 · 2 comments

I’ve just got back from a networking event – one I had never been to before – and have the usual pocket full of business cards.  I’m now sorting through the cards and making some notes and it occurred to me that you might be interested in my thinking and how it might relate to your networking in the future.

In total I have the business cards of thirteen people (well fourteen really as I spoke to two people from the same company) plus an instant email (they sent it to me as we were talking) as the person had run out of cards. [click to continue…]

How do you keep in touch?

by David Wimblett on July 26, 2012 · 2 comments

How do you follow up with the people that you have met networking?  In fact a bigger question – do you follow up with the people you meet networking?

If you don’t follow up you will definitely be losing business, but also how you are following up will affect your future success.

Today there are numerous ways to follow up like email, text, Twitter, Facebook, Linkedin, phone even, but if you are anything like me you get hundreds of messages a day.  Email is the worst and I just delete anything that I don’t instantly recognize.  I figure that if it’s important the person will contact me again.  The trouble is people have become lazy, not just in communicating but also in marketing.  Whack out an email: it’s easy and better still free! [click to continue…]

Invisible Networking

by Andy Lopata on July 15, 2012 · 2 comments

I was discussing networking skills during a networking event recently. A couple of fellow attendees had read my profile in advance and had been watching to see how I ‘worked the room’. Would I pass out lots of business cards? Did I make sure I spoke to everyone there?

I’m pleased to report that I did none of the above, I simply relaxed, enjoyed myself and had a number of interesting conversations. Some of those conversations promise to lead to interesting opportunities. But I digress.

Talking about behaviour at networking events with these two attendees, one commented that “you recognise when someone is networking poorly, but don’t actually notice it when someone networks well.” [click to continue…]

To sell, or not to sell?

March 2, 2012

I was out at an early morning networking meeting in Croydon the other week, when I met an enthusiastic businessman, who was promoting a combined fire and security protection system. It was about 10 minutes to 7 when he approached me, shook my hand enthusiastically, and proceeded to hard sell his amazing new solution that would solve all of my domestic fire protection and security needs.  Did I want to buy, at the amazing introductory price of £199.99? Er… no.

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Get a reputation as a connector.

October 6, 2011

I was recently asked what I would like my legacy to be. “Simple” I replied “I want to look down on the people at my funeral and know that they all know each other because of me.” Having a reputation as a person who knows great people has been a huge benefit to me. I love to make connections between them and am constantly listening out for opportunities to do so. I have a wall of Thank You cards at home, most of them telling me about an amazing outcome thanks to one of my connections. When I am asked [...]

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