Desperate for business?

by Charlie Lawson on January 28, 2013 · 0 comments

Construction DealI heard a fascinating story the other day.  At a dinner party, I met a friend of a friend who ran a decorating business.  His frustration was obvious as he was enduring a slow start to 2013 – the phone had just stopped ringing.

I asked him what he was doing to promote his business – he’d printed several thousand leaflets and dropped them through letterboxes all around his local area.

I asked him how many calls he’d received – from all that effort, he’d received just one call to quote!  However, as it happened, that one call had been for what would be a very good job – repainting an entire 5 bedroom house.   [click to continue…]

Smile please!

by David Wimblett on January 21, 2013 · 1 comment

Cheerful businesswoman showing tumbs upI’ve recently started to mentor a business owner who needs more sales, not just to make a profit, but just to stand a chance of staying in business.  Now there are a number of things that we need to work on urgently, and one of the most important is the marketing of the business.

The simple truth is that the business is a good one; it just needs more sales.  The trouble is, however good a business you may have, without sales it’s dead.  So, the marketing of any business is the key to its success. [click to continue…]

Digital Skills and Mindset

by Penny Power on December 31, 2012 · 0 comments

group 3 (276x183)Could 2013 be the year you monetise your online brand?

I cannot believe that 2013 will mark my 15th year of being committed to providing Digital Skills to business.  The journey has been fast, exhilarating and has taught me the power of tenacity, choice and how to work with open minds.  I have chosen not to work with closed ones!  That is another story. [click to continue…]

Has Face-to-Face Networking had its day?

by Charlie Lawson on August 16, 2012 · 8 comments

I was out for a drink with an old school friend on the weekend, and he asked me a question.  ‘You know that “networking” thing you do – isn’t that becoming more and more irrelevant given the rise and rise of social media?’  [click to continue…]

How to turn someone into a referral source?

June 15, 2012

We have people who recommend us very seldom and some who recommend us not at all and if we are lucky we have a few people who recommend us a lot. So what makes them different? It could be attitude it could be motivation but more likely it will be information that you have not given them and how often do you contact them. 

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Everyone knows what a florist does… or do they?

March 19, 2012

I met a florist recently while out networking, and at the point where she was given some time to stand up and present her business, she started by saying: ‘Hi, my name is Liz, and I’m a florist.  Everyone knows what a florist does, so I won’t bore you with that…’ To be honest, I don’t remember what else she said in her presentation – and I don’t suppose too many other people who heard her do either.  I do remember that I spent the rest of the time she was speaking thinking – OK, I know a florist deals [...]

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What can we teach youths about Networking Offline (and online)?

January 16, 2012

Over the last 14 years of owning my own business I would say I have been through a process of being an Accidental Entrepreneur and an Apprentice Networker. The Accidental Entrepreneur was literally as it sounds. I wasn’t seeking to be a business person nor an ‘entrepreneur’, I purely created a network of people like me and due to being so early in the market for this I grew, with Thomas Power, a global community, Ecademy. That forced me kicking and screaming into the responsibilities of risk, cash flow, innovation and fear, plus friendships, ideas, creativity and joy!

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The entrepreneur’s guide to profitable Christmas business networking

December 16, 2011

If only business owners enjoyed December as much as their staff. For many it is a month of winding down, social gatherings and Christmas parties but many see it as an interruption to business. They worry too much about the month’s distractions – the weather, risk of falling behind on sales and marketing, absences of staff taking extended holidays, and it being an awkward time of year to rake in new business. Or is it?

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