business card

When do you give your business card? Part 1

by Matt Bird on November 27, 2013 · 0 comments

Matt BirdThe room was slowly filling with business executives, some were clearly long standing acquaintances and others were meeting one another for the first time. As people met the first thing they did was to present business cards to each other with both hands as if they were priceless pieces of art. It felt rather strange but within the predominant culture of those gathered this is when and how they give business cards. [click to continue…]

Should your business card stand out from the crowd?

by Andy Lopata on October 15, 2013 · 3 comments

Business CardOver the last fourteen years I have been given business cards of all sizes, colours, material and theme. There have been some wonderfully creative approaches to make business cards memorable, from incorporating digital brochures onto CD-Rom and USB cards to cards made of solid metal. [click to continue…]

Eat your own dog food!

by Richard White on April 2, 2013 · 0 comments

Dog CookiesI recently overheard someone at a business networking event use the expression “Eat your own dog food!”

It was a curious expression and I had not heard it before so I looked it up on Wikipedia and it appears it is quite a widely used expression in certain circles. Its origin is a little uncertain but it is a more colourful way of saying “practice what you preach”.

The person I overheard was talking to a marketing expert whom I know is struggling to find clients. One look at the appearance of the marketing expert would tell you that he knew nothing about personal branding. After a few sentences you would realise he knew nothing about marketing communications. His business card was one of those flimsy ones that you get for free off the internet. Get the picture?

Would you hire a disorganised Virtual Assistant to help you get organised? Would you entrust your IT support to a company that never answers the telephone and always lets it go to voicemail? Would you engage a web designer with an awful website full of broken links?

As a sales consultant and author of a book on business networking, I am always aware that my expertise is being judged by the way I network and sell as much as what I say.

Credibility is the currency of business networking and a critical factor in sales. Without credibility we are unlikely to get many referrals and we will really struggle to close the sale.

In these challenging economic times we need to ensure we have all the bases covered. One of those bases is eating our own dog food!

Richard White
Richard White is a sales coach and trainer. He specialises in helping IT consultants win more sales through effective networking. Richard is the author of ‘The Accidental Salesman Networking Survival Guide’ and is a highly sought after speaker on the subjects of networking and soft selling.

3 Ways to Turn Your Networking Into Business

by Rob Brown on February 7, 2013 · 0 comments

OLYMPUS DIGITAL CAMERASo many people attend business networking events, participate in online business networks and have networking meetings. But what do they get back from all of that time and effort? The answer is usually very little. They struggle when it comes to turning networking into business. To explore this, I use the phrase ‘CTC’ in my many networking and referral seminars. It stands for any of the following:

 

  • Card to Client
  • Contact to Customer
  • Card to Connection
  • Connection to Client

You get the idea. It’s about turning a business card into a sale. It’s about converting your networking leads into paying customers and clients. It’s also the hardest thing for most networking business people to do. Here are five reasons why: [click to continue…]

The Seven Habits of Highly Ineffective Networkers – Part 1

November 15, 2012

Put your hand up if you know that just being good at what you do is not enough to guarantee success in business (or anything) these days. If you’re in business, you’ll understand that it’s not enough to be a technically good, or have a good product. You’ve got to market yourself, your products and services so you’re not the best kept secret in the world. In short, you’ve got to be easy to find and easy to engage. It’s no good being great but anonymous. If you have a business development angle to your role (and let’s face it, [...]

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What Is the Optimum Size of Your Business Network?

October 15, 2012

“The worst time to think of the best thing to say is when you’re saying it!” Rob Brown Just been reading a great blog post The Most Valuable People in Your Network by Rob Cross. In Malcolm Gladwell’s Tipping Point, he talks about the critical number of 150. When companies, churches, gatherings, networks and communities expand beyond that point, it takes a different level of managing to make things run smoothly. But with technology, online social networking and mobile tools, the networking landscape is changing. So in 21st century networking, what is the optimum size of your business network? Gone are the days when [...]

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A pocket full of cards!

September 21, 2012

I’ve just got back from a networking event – one I had never been to before – and have the usual pocket full of business cards.  I’m now sorting through the cards and making some notes and it occurred to me that you might be interested in my thinking and how it might relate to your networking in the future. In total I have the business cards of thirteen people (well fourteen really as I spoke to two people from the same company) plus an instant email (they sent it to me as we were talking) as the person had [...]

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6 Ways to Appear More Professional

September 10, 2012

AS I often say to my coaching clients when we’re talking about building their reputation as the go to choice for what they do, it’s more about perception than reality. In other words, it’s often better for you to appear professional than actually be professional. Obviously, both appearing and being great is better by far, but let me explain. Do you know people who are better than you but don’t get as much business? Yes. Equally, you probably know people who you are much better than, but they seem to get more business than you. I’m not saying it’s fair, [...]

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