being specific

business team standingI was working with a client recently and I came upon a recurring problem.

The client was a well-established, family run business with a large turnover and several different departments selling different products to different customers. To give them an idea of how being very specific about who your target market is, we were doing a who-would-be-your-dream-client exercise. [click to continue…]

3 ways to get more business from your referral group

by Richard White on October 18, 2013 · 0 comments

Thumbs UpReferral groups can be an excellent source of sales leads for your business. But what if you run a business that is much harder to refer business to? For example, you do something very specialist like horse dentistry, or you only do business with large companies. If you are doing all the right things and yet not getting enough business from your referral group, consider also asking for these three types of referral: [click to continue…]

Being Specific is Easy

by Charlie Lawson on August 2, 2013 · 0 comments

 Part 3 – The WHY!

In the first two parts of this blog series, we looked at how being specific is easy, both when asking for business or when looking to do work for individuals. Now we come to the most important part of being specific – the WHY!

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I could never really understand the nursery rhyme… Little Bo-Peep, she just left everything to chance, hung out at home and waited for the sheep to find their way back to her! And low and behold, although sheep are not known for their ability to find their way anywhere without direction, they found their way home with no effort or pro-activity from Little Bo-Peep. [click to continue…]

Where does your target market ‘hang out’?

July 3, 2013

Part 2: Being Specific, Business to Consumer  In the first part of this three part blog series, we looked at how easy it is to be specific when asking for referral requests when you sell your product or service to businesses.  You can read Part 1 here, but in this article, we’ll be focussing on a very common question I hear from networkers everywhere.  Take this example, from Roger, an osteopath:

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How to turn a contact into a referral gold mine

June 19, 2013

Most people are in a network of some kind, whether it is professional networking or more of an informal networking group. But one common miss conception in all networking groups is this. “I need to meet loads of new people and contacts”. The good news is that you don’t.

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Being Specific is Easy!

May 29, 2013

Part 1: Business to Business Any good networker will know the importance of being specific when networking – whether in a formal presentation to a networking group, in a 1-1 meeting, or in a general open networking context, being specific will bring more opportunities for referrals and business.

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