audience

Look after your advocates

by Richard White on April 29, 2013 · 1 comment

Young smiling woman spraying flowersI always say that one good advocate is worth ten clients. When networking I am normally looking for potential advocates rather than clients – people who can recommend me to their clients when a sales related problem arises. What gets exciting about having a network of advocates is that provided you look after your direct advocates then your reputation will start to grow through their networks.

I am regularly amazed at how badly some people treat their advocates. I had one company who I had been advocating and had referred to them almost £50,000 of business over a couple of months. When I decided to use them for my own business they took advantage of the relationship and gave me a very sloppy service saying they were too busy with other clients. The clients I had referred to them by the way! [click to continue…]

Would you like to be brilliant at presentations?

by Charlie Lawson on April 9, 2013 · 1 comment

sligoI was chatting with a BNI member, Alan, recently, and I asked him how his membership was going.

‘Absolutely brilliant’, came his unwavering reply.

‘That’s great – how much business have you generated?’ I asked.

‘Plenty – but that’s not why my membership has been brilliant.’

‘Really?’

‘Well, my daughter got married last Saturday, and ever since she was born, 32 years ago, I’d been terrified at the thought of doing a father of the bride speech.  Thanks to speaking every week to my BNI colleagues, my fears were taken away.’ [click to continue…]

How to use the social networks to increase profitability?

by Linda Parkinson-Hardman on March 22, 2013 · 0 comments

Side view of a young boy using laptop isolated on white backgrouMost people believe that the social networks are only about attracting new clients and customers. I’d beg to differ and thought it might be helpful to share a few of my own guidelines about how you can use a social network to increase your profitability.

First of all, I’d like you think about what you want to achieve from your online activities? I’ll bet it’s almost certainly increase the number of customers you have. After all the purpose of marketing your business is to grow it, right? But as you already know there is more than one way to grow a business, and increasing profitability is just one of them. [click to continue…]

Are You Listening?

by Andy Lopata on March 18, 2013 · 0 comments

OLYMPUS DIGITAL CAMERAIt was a taste of my own medicine I guess!

For years I’ve been preaching the importance of listening. Not just being politely quiet when the other person is speaking, but really listening. Paying attention. I’ve talked about listening for people rather than simply to them and shared Stephen Covey’s thoughts about empathetic listening.

But listening requires work and practice and it’s easy to get distracted without realising it and fail to listen. As was brought home to me recently. [click to continue…]

If it’s good enough for Usain Bolt, it’s good enough for me

December 2, 2012

Excluding relays, Usain Bolt has run in four finals in the previous two Olympics.  He’s won four Gold medals and has become widely accepted as the fastest man ever. And do you know how long he took to win these four finals?  57.94 seconds. That’s less than a minute. In fact, that’s less time than you’ll spend reading this blog.  Talk about practising hard so you perform brilliantly when it matters…

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Has Face-to-Face Networking had its day?

August 16, 2012

I was out for a drink with an old school friend on the weekend, and he asked me a question.  ‘You know that “networking” thing you do – isn’t that becoming more and more irrelevant given the rise and rise of social media?’ 

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Barriers to innovation, is it your skills or beliefs?

August 15, 2012

I have written this blog to spark some thoughts around the challenges many businesses are facing now around innovation. Everywhere I go the word I now hear is ‘Innovate’. Not surprising really, we all know that if we don’t adapt and advance our businesses we will not survive. I had a great chat with my son this week about how weird it is to me that the Twix chocolate bar is the same as it has been since it was created in 1967, can you imagine the joy of creating something that never needed to change! Now, I feel the [...]

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ABCs of Referral Marketing – E is for engage

June 29, 2012

How do you engage people at an event? How to people remember you rather than your competitor or other people at an event. There are a few easy ways to engage people in conversation and to be memorable and they all involve a little thought and preparation. The easiest way to start to engage people is to ask open ended questions, prepare four or five questions which you can use depending on the situation that you can engage people in conversation. Most people are reciprocal and therefore will ask you back the same question that you asked them. So let’s [...]

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