agendas

Who Is Buying While You Are Networking?

by Rob Brown on March 6, 2013 · 0 comments

oppertunityIt’s funny how most people go networking with a view to selling what they do, while few people go to buy. Yet there must be somebody buying, else none of us would have anyone to sell to!

As somebody who coaches, writes about and speaks on profitable business networking all over the world, the biggest challenge my clients have is creating tangible return on investment (ROI) from their considerable networking efforts. Most people can now ‘work a room’ and talk about what they do. With the many networking organisations, groups and clubs throughout the world, everybody has somewhere to network. With the explosion of social media and online networking platforms, there is no excuse not to have a conversation. [click to continue…]

You have to be good at persuading people to say “Yes”.

These yeses could be big (“please invest £millions in X”) or small (“please can we have a 121?”). They could relate to work (“please can you buy this?”) or home (“please can you tidy your room?)

The better you are at triggering ‘yeses’, the more – and more quickly – you succeed.

But it’s not easy.  People have their own agendas, priorities and motivations.  And they’re often very different to yours.  This means it’s often easier for them to say “No”. [click to continue…]