Secret 7: Keep a Wish List

by Matt Bird on June 2, 2014 · 0 comments

Relationology SecretsMost of us have created a wish list at some point in our lives. Yet, the older we get, the more we seem to find them a little embarrassing. But wish lists don’t just belong to the days when we still believed in Father Christmas. In fact, the older we get, the more important I think they become.

Wish lists help to keep us focused. They help to keep in mind the bigger aim and the smaller steps we need to take in order to reach it.

One of my wish lists contains the names of people I really would like to meet. Sometimes people sit on my wish list for a few months while others have been there for years. One of those long-standing names on my list took over a decade before I finally had the opportunity to arrange a meaningful meeting. The wait was worth it – several other meetings followed and subsequently I was invited to become an approved supplier for his business.

At a Relationology event, I challenged the attendees to make a wish list of people they’d like to meet. One man added marketing guru Seth Godin to his list. I smiled as he did so, thinking ‘there’s a name that’s going to be on his list for decades!’ A short while after making the list, the student applied to be part of a small group of people chosen to spend a day with Seth Godin. Despite it being incredibly hard to be selected for this once in a lifetime opportunity, his application was successful, and he got to meet and spend time with the man himself.

For some years my wish lists were always mental ones, however, these lists have become so important to me that I now write them down. And they’ve got longer and longer. Inspired by my Relationology student I keep on adding names. Who knows where it will all end up?

ACTION: Start your wish list today.

Matt Bird helps leaders and organisations build the relationships needed to achieve greater success. He is the creator of Relationology and works as a keynote speaker, trainer and coach specialising in new business development and client relationships. This blog is an extract from his new book ‘Relationology – 101 Secrets to grow your business through the power of relationships’ available now from Amazon.

Matt Bird
Matt Bird, The Relationologist
Described as Malcolm Galdwell’s connector, Matt helps people and organisations build the relationships they need to achieve greater success. He is the Creator of Relationology about the art and science of relationships and how they drive business success. He is a keynote speaker, leadership consultant and prolific blogger. To find out more visit

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