Give your knowledge away and sell your expertise

by Penny Power on February 12, 2013 · 0 comments

member orientationWhen I created a community of business owners online in 1998 my motive was to create a place for sharing of knowledge and a place where people could openly share their issues and needs for knowledge.

This was a subtle shift in the world of business, a nudge, as some might say, to encourage business people to be friends and to care about one another- online. I knew that if we could create such a great place, a community then we would see business people become thought-leaders. Learning to share knowledge is a mindset shift. We have always been taught to be closed with our knowledge, we believe that in a Knowledge Economy  the key to income is selling our knowledge, however this mindset and habit is being disrupted.

The Social Internet has created a different business landscape, to get attention and to gain trust requires us to be more open, accept the random information flow and to be supportive in our intentions, a far cry from the Closed, Selective and Controlling world of the 80’s and 90’s. (you can find out if you are Open, Random and Supportive, or Closed Selective and Controlling here )

I heard a brilliant saying ‘give your knowledge away and sell your expertise’. I think this sums up the values and behaviour of BNI members. Any BNI meeting I have attended reflects this, in fact the term ‘Givers Gain’ is all about this.

In my business life I spend a huge amount of my time helping businesses to gain a ‘Digital Mindset’, to learn how to share. I have a Coaching Business, a Mastermind Group, and a Youth Academy that gives young people Commercial Digital Skills and places them into Apprenticeship to do the companies Internet Marketing. My life for the last 15 years has been dedicated to the Digital Skills Agenda.

The anchor point for me, the vision, the drivers are to create a world where business people are comfortable with the idea of passing on knowledge and contacts. Creating the culture of an ecosystem, where we are all in their world together and the more we share and support, the more we are trusted, liked. Now that we have the amazing channels of Twitter, FaceBook, Blogging, YouTube etc, we can create our personal business brand and be trusted and followed on an unprecedented level.

One of my roles is to support the Government in their goals to create a country that seeks support in the form of Mentoring. Recently they came to one of the Mastermind Groups I run for The MasterMind Agency. I am thrilled that this video has been placed on the Home page of the Government Portal -

The deeply engrained values held by BNI are so perfect for the online world, I see many BNI Members supporting one another with RT-ing of tweets, conversations in LinkedIN Groups, chats on FaceBook and now the use of Google Plus. It is fabulous. BNI remains my recommended Network for Start-Ups and Growth companies, I love the values and the mindset you all share.

My final point this month is this – If you are not reflecting your BNI teachings  within your online marketing and being a friend, just like you are in your groups, perhaps give that a try, BNI teaches such great networking skills, applied in your Groups and online with one another this could be magical for your business growth.

Penny Power
Penny Power is the Founder of Ecademy and Digital Youth Academy, two communities that assist in the growth of Social Capital and deliver the promise of the Internet through their community values and peer to peer knowledge exchange. Penny is now focusing on the skills gap that exists within the business community toward leveraging the social digital world and you can follow her on Twitter @pennypower or sign up for her newsletter on

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