September 7, 2012
With the latest research confirming SMEs are jeopardising opportunities to make much needed sales through social media, many are still hopeful to use it as a medium of choice – where are we going wrong? Everybody is telling everyone else how to use social media. We all know we need a presence, we have aspirations to solicit new business, raise our profiles, desire to network and want our share of voice on Google. But still, too many of us are getting it wrong. Too many businesses are missing sales as a result of this misuse. Having surveyed1000 SMEs around the [...]
Read the full article →
August 15, 2012
I have written this blog to spark some thoughts around the challenges many businesses are facing now around innovation. Everywhere I go the word I now hear is ‘Innovate’. Not surprising really, we all know that if we don’t adapt and advance our businesses we will not survive. I had a great chat with my son this week about how weird it is to me that the Twix chocolate bar is the same as it has been since it was created in 1967, can you imagine the joy of creating something that never needed to change! Now, I feel the [...]
Read the full article →
