LinkedIn for Entrepreneurs and Why You Should Use It

by Linda Parkinson-Hardman on June 10, 2014 · 0 comments

images[1]There are many online social networks around that can help you to become more visible to a potential audience, no matter who they are. Customers, potential customers, suppliers, stakeholders, collaborators and supporters can all be added to the social media mix.

However, it would be fair to say that not all social networks are created equal, and that some are better than others at supporting specific tasks.  In my opinion, LinkedIn has to be one of the best at supporting entrepreneurs and there are a number of reasons why I think it’s such a great tool to use. There are many delights to being an entrepreneur, not least that of being your own boss. You get to call the shots, decide what you are going to do and when you are going to do it.  If you wish, you can change your business at the drop of a hat; it’s all YOUR choice.  And that of course, leads us to the biggest issue with being an entrepreneur … you are the buck, it stops with you. You have to take responsibility for the decisions you make and if they go wrong you are the one picking up the pieces. As a result it can be quite a lonely existence, being the person at the top of the tree. [click to continue…]

How to prevent social media burnout

by Linda Parkinson-Hardman on February 4, 2014 · 0 comments

Cheerful businesswoman showing tumbs upWith its ‘always on’, 24/7 culture it is very easy to become so wrapped up in the world of social media that burnout is a very real risk that everyone participating runs. However, with a few simple changes to the way that we manage our online lives, we can avoid this pitfall and continue to enjoy the benefits for many years to come. [click to continue…]

I Like, You Like, We Like

by Linda Parkinson-Hardman on August 27, 2013 · 0 comments

If you have been around the web and on any of the social networks you will probably have noticed an increasing ability to ‘like’ something, be it a website, Facebook page or LinkedIn status update. It can seem as if the word ‘like’ is taking over the world. [click to continue…]

Side view of a young boy using laptop isolated on white backgrouAssuming you’ve already defined your target market (the kind of customers/clients you want to do business with), then your first step on LinkedIn is to get yourself noticed by that target market. That means making your profile sticky and engaging.

Your next step is to build up your connections so you can communicate and be seen by that target audience. This involves joining groups, sending requests to connect and making yourself found so people want to connect with you. It’s no good playing a great game to an empty stadium! [click to continue…]

How to spot your next potential customer on LinkedIn?

May 2, 2013

Most of us, at some point in time, will have been part of a conversation where someone has said ‘I really need some help with x,y or z?’ Perhaps they’ve been explicit and told you that they need to find a bouncy castle by next Sunday for their daughter’s birthday party. The list of things we can be asked to help find by our friends, family and colleagues can be quite overwhelming sometimes and I know that occasionally I feel a bit like a telephone directory, doling out the contact details of the butcher, the baker and the candlestick maker.

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Spring Cleaning Your Social Networks

January 4, 2013

The beginning of the year is always a great time for resolutions of every kind, and I’d like to suggest that it might be worth adding one to your list which could result in better business relationships. It’s the task of spring cleaning your social networks, and then putting in place some useful strategies for ensuring they don’t get too dusty and tired in the future.

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Are you ready to take your LinkedIn connections to a new level?

September 14, 2012

We all do it; we add connections to our LinkedIn account without thinking. Sometime later we may find ourselves wondering why we connected with some of the people we have on our lists; we don’t know them, in some cases have never met them and have probably not a ‘conversation’ beyond the initial ‘I’d like to add you to my professional network’. But, at the time it obviously seemed like a good idea to add Joe Bloggs or Jane Doe, and we may well have had a great reason for either asking them to connect with us or accepting the [...]

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‘Sorry, Who Are You’? Making the Most of Your Online Profile

May 2, 2012

How many people have you ever seen at a networking event with a paper bag on their head? It’s not many I’ll bet. After all, the purpose of networking is to meet people and no-one feels comfortable if they can’t see your eyes and face, hear your voice or shake your hand. We learn a lot through all of our senses often without realising it. The way someone speaks or looks may be important to us and a simple handshake can give us a good idea about whether we want to get to know them better. Once we have this [...]

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