Trust is a major factor when it comes to people recommending you. Let’s face it, however good you think a company’s service is, would you easily recommend them if you couldn’t completely trust them? I’m guessing that the answer is probably no – certainly I know that I would think twice. It’s really important that we don’t raise people’s hopes by making a promise only to dash them by breaking that promise. It wrecks our credibility and therefore any trust that person has in us and our company.
