Heather Townsend

images[8]Having a well-stocked blog of relevant articles is a great networking tool. However, so many networkers spend hours and hours writing their blog for little or no reward. In this blog post, Heather Townsend, author of ‘The Go-To Expert’, and ‘The FT Guide To Business Networking’ shows how you can replicate one of her client’s success at doubling his business, by tactically adding a blog into his networking tool kit.


How successful was this blog?

The client was struggling in Q1 of this year. His pipeline was pretty light and he had only just refreshed his website and got his blog up and running. Within 3 months it was a completely different story, as he started to get phone call after phone call, from potential clients and introducers wanting to work with them. The only thing that had changed for my client was how he tactically used his blog to keep in touch with his network of introducers and potential clients. In case you are thinking that you don’t have enough time to blog, this client only publishes a blog post monthly.

As a result of his consistent lead generation, he and I were able to ‘codify’ 6 rules of how he should use his blog with his network in order to keep the leads coming. For the rest of this article I will share with you the six rules. [click to continue…]

9 ways to get into the diary of busy people

by Heather Townsend on March 28, 2012 · 2 comments

Over the last year, I have definitely become what are known in the trade as a ‘busy person’. White spaces in my diary have become a bit of a rarity… This has prompted me, based on my own experiences, to write an article helping you get into the diary of a busy person.

I think that the first thing to acknowledge is that don’t get upset if you get turned down, if you don’t ask, you don’t get. Such is the way with things in life. [click to continue…]

Is fear holding you back from blogging?

by Heather Townsend on January 4, 2012 · 0 comments

A couple of months ago I had the pleasure of working with some marketing managers from a large accountancy network. My challenge was to fill them with confidence so they would go forth with confidence and blog. However, they were literally petrified about blogging…

So, what’s scaring them? like many soon to be bloggers, there is a fear that they will write something stupid which then could go viral around the world and bring them and their part of their practice into disrepute. [click to continue…]

Is LinkedIn a number’s game?

by Heather Townsend on December 1, 2011 · 11 comments

I’ve often wondered whether LinkedIn is a numbers game. My networking methodology and philosophy is firmly centred in relationship management. So, surely LinkedIn should be used to deepen and strengthen relationships rather than building up a large number of connections? [click to continue…]

Why I recommend that you don’t look for clients when networking

November 11, 2011

Whenever people ask me who I want to meet, I always answer… “George Clooney”. (Well, which female wouldn’t?) I then get challenged… “No, Heather – who do you REALLY want to meet?” At which point, I answer honestly, “George Clooney”. By this point in the conversation, I’m normally getting the vibes that I’m starting to annoy the other person. So, I explain why I want to meet George.

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