November 28, 2011
Do you ever wonder how your ten best customers are doing? In fact, do you know, right now, who your ten best customers are? If not, I really urge you to find out without delay. Depending on your type of business, knowing who your best customers are today, six months ago, a year ago, can give you a valuable insight into your business. Is the order changing. Have some customers disappeared and others taken their place? Is their spending going up or falling? Armed with this information you can not only thank those spending well, but, more importantly, if sales [...]
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November 14, 2011
Trust is a major factor when it comes to people recommending you. Let’s face it, however good you think a company’s service is, would you easily recommend them if you couldn’t completely trust them? I’m guessing that the answer is probably no – certainly I know that I would think twice. It’s really important that we don’t raise people’s hopes by making a promise only to dash them by breaking that promise. It wrecks our credibility and therefore any trust that person has in us and our company.
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