Working a Room

How not to have a conversation

by Charlie Lawson on January 11, 2016 · 0 comments

Last week, while at a networking event, I met a man called Mark.  Here is a transcript of our conversation:

Me:       “Hello there Mark, I’m Charlie – what do you do?”

Mark:   “I’m an accountant.”

Me:       “Oh.”

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Not Another Networking Event!

by Charlie Lawson on December 18, 2015 · 0 comments

Christmas is coming… and I’ve been invited to another networking event.  What joy…!  Another bunch of people I don’t know.  I know I should engage in small talk.  I know I should be looking to generate some new business.  I know I should give out lots of business cards, at which point they’ll give me theirs.  I know that when I get back to the office in January I’ll do absolutely nothing with the cards I’ve collected.

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Different Stages of Networking

by Phil Berg on April 22, 2014 · 0 comments

welcoming guests

In my humble opinion, the only thing you can get wrong when networking is the initial approach. My personal golden rule is to ensure that the person you are speaking to doesn’t feel like you are trying to “sell” to him or her. Make it non-threatening and they will stay in the conversation (for a little while, at least). The reason I say that is because if the initial conversation goes wrong, then there isn’t a chance to get it back at that stage or ever (sure, at a later date perhaps, but not at that moment). As the saying goes, “…you might not get a second chance to make a first impression!”

Networking should be thought of as “stages”…

1. Why am I networking in the first place?
2. Where should I network?
3. When should I network?
4. Locate the people I want to network with
5. Start a conversation that simply breaks the ice
6. Create interest in a way that they would like to speak to me again (even better, if they are actually looking forward to speaking to me again)

…and none of this must ever come across as “desperate” or “salesy”!

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10 Things the Best Networkers Do

by Rob Brown on March 4, 2014 · 0 comments

welcoming guestsGrowing your business by networking and referrals makes good sense. Pretty much all business is personal these days, and building trusted relationships that lead to recommendations and introductions is a good use of your time. Good networking is coachable. You can get better. And the best way to do that is to copy the great networkers. Here are 10 things you will always see the best networking doing…
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How many business cards do you aim to give? Part 2

February 11, 2014

As we gathered that sunny afternoon on the House of Lords terrace, we were treated to a fabulous cream tea and inspiring speeches. One of the guests must have just completed an ‘accelerated networking’ course or was taking networking steroids…

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What Do You Do V What You Are!

January 21, 2014

We never know who we will meet later today, tomorrow, next week etc – more importantly, we never know who will meet us!! It is a good idea to be prepared with a few alternative stock answers to the inevitable question asked…”so what do you do?”

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When do you give your business card? Part 1

November 27, 2013

The room was slowly filling with business executives, some were clearly long standing acquaintances and others were meeting one another for the first time. As people met the first thing they did was to present business cards to each other with both hands as if they were priceless pieces of art. It felt rather strange but within the predominant culture of those gathered this is when and how they give business cards.

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3 ways to get more business from your referral group

October 18, 2013

Referral groups can be an excellent source of sales leads for your business. But what if you run a business that is much harder to refer business to? For example, you do something very specialist like horse dentistry, or you only do business with large companies. If you are doing all the right things and yet not getting enough business from your referral group, consider also asking for these three types of referral:

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