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	<title>Business Networking &#187; tel aviv university</title>
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	<description>Networking expertise to help you grow your business</description>
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		<title>Waiting for things to happen</title>
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		<pubDate>Fri, 15 Feb 2013 08:16:57 +0000</pubDate>
		<dc:creator>Andy Lopata</dc:creator>
				<category><![CDATA[Andy Lopata]]></category>
		<category><![CDATA[Generating referrals]]></category>
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		<category><![CDATA[tel aviv university]]></category>
		<category><![CDATA[word of mouth]]></category>

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		<description><![CDATA[Over the years I have run many seminars and training sessions on referrals strategy. I have asked a lot of business audiences where their best and most effective new leads come from and the vast majority will always reply ‘word of mouth’, ‘recommendation’ or ‘referral’. Yet, when I ask specifically for them to describe what strategy people have in place, I am met with blank looks. On the whole, companies believe that if they deliver good service, their customers will refer them naturally. This is a passive approach, and in reality quality referrals are unlikely to be forthcoming. Research conducted [...]]]></description>
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