If you asked George Osborne which story he wanted the media to run with following the budget, I guess he would not have said ‘pasties’.
But that’s one of the problems with communication: your audience doesn’t always focus on the things you want them to.
It can be the same when we prepare our 60 seconds. We think we’ve been crystal clear who we want, but some of our chapter don’t always seem to refer us to the right people. [click to continue…]
by Dinah Liversidge on December 25, 2011 · 1 comment
As you review your year, as you celebrate your results and successes and re-live the challenges, what will you think about your networking results? Will you be pleasantly surprised by the percentage of your business that has been created by your contacts, or will you be attempting to justify the cost and time again? [click to continue…]
by Dinah Liversidge on October 6, 2011 · 1 comment
Listen 75% of the time. People love to talk about themselves and you will be remembered.
People in my network often joke that a one-to-one with me will be at least two hours. I have actually had a 6 hour meeting on one occasion. I have a reputation for talking – but if you ask people I have had these marathon 1-1 meetings with what it was like they will all tell you “we spent most of the time talking about my business not Dinah’s”.
ME – everyone’s favourite topic of conversation. My world. My business. My challenges. These are the most important topics to most business owners. And most never get the chance to talk them through with another business owner. We put a brave face on things and struggle on. We celebrate our successes in private, or with our family, but miss the “Congratulations” from our peers that is so motivational.
If you really want to build a reputation as a Great Networker – become a listener. A world-class listener. Take the time to ask questions that allow others to share and to shine.
Dinah Liversidge
The words in this article are by Dinah Liversidge. Please feel free to use them, quote them and share them in any way that will help your business. A mention would, of course, be appreciated.