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	<title>Business Networking &#187; marketers</title>
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		<title>The ABC of referral marketing – b is for benefits</title>
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		<pubDate>Mon, 05 Mar 2012 09:00:46 +0000</pubDate>
		<dc:creator>Sandra Hart</dc:creator>
				<category><![CDATA[Generating referrals]]></category>
		<category><![CDATA[Sandra Hart]]></category>
		<category><![CDATA[benefit]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[job]]></category>
		<category><![CDATA[marketers]]></category>
		<category><![CDATA[referral]]></category>
		<category><![CDATA[referral marketing]]></category>
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		<category><![CDATA[word of mouth marketing]]></category>

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		<description><![CDATA[Before you begin marketing any product or service you need to know some basics, what is your value proposition? How are you different from your competitors? What are the features of your product? And of the utmost importance in word of mouth marketing&#8230;.what are the benefits. The benefits of your product or service are what the client is left with after you are gone, it is the value that they have derived from having some interaction with your product or service. Clients and customers want a product to do a job or a service to meet a need not as [...]]]></description>
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