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	<title>Business Networking &#187; interaction</title>
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		<title>6 Ways to Appear More Professional</title>
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		<pubDate>Mon, 10 Sep 2012 08:59:16 +0000</pubDate>
		<dc:creator>Rob Brown</dc:creator>
				<category><![CDATA[Presenting your business]]></category>
		<category><![CDATA[Rob Brown]]></category>
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		<category><![CDATA[image consultant]]></category>
		<category><![CDATA[interaction]]></category>
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		<description><![CDATA[AS I often say to my coaching clients when we’re talking about building their reputation as the go to choice for what they do, it’s more about perception than reality. In other words, it’s often better for you to appear professional than actually be professional. Obviously, both appearing and being great is better by far, but let me explain. Do you know people who are better than you but don’t get as much business? Yes. Equally, you probably know people who you are much better than, but they seem to get more business than you. I’m not saying it’s fair, [...]]]></description>
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		<title>The ABC of referral marketing – b is for benefits</title>
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		<pubDate>Mon, 05 Mar 2012 09:00:46 +0000</pubDate>
		<dc:creator>Sandra Hart</dc:creator>
				<category><![CDATA[Generating referrals]]></category>
		<category><![CDATA[Sandra Hart]]></category>
		<category><![CDATA[benefit]]></category>
		<category><![CDATA[interaction]]></category>
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		<category><![CDATA[referral marketing]]></category>
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		<description><![CDATA[Before you begin marketing any product or service you need to know some basics, what is your value proposition? How are you different from your competitors? What are the features of your product? And of the utmost importance in word of mouth marketing&#8230;.what are the benefits. The benefits of your product or service are what the client is left with after you are gone, it is the value that they have derived from having some interaction with your product or service. Clients and customers want a product to do a job or a service to meet a need not as [...]]]></description>
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		<title>Beginners Guide to Social Networks (1)</title>
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		<pubDate>Fri, 09 Dec 2011 09:57:56 +0000</pubDate>
		<dc:creator>Andy Lopata</dc:creator>
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		<category><![CDATA[Featured Contributors]]></category>
		<category><![CDATA[Online Networking]]></category>
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		<category><![CDATA[interaction]]></category>
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		<category><![CDATA[referrals]]></category>
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		<description><![CDATA[In October 2008, participation in social networks online overtook visits to pornography sites* and their prominence continues to grow, as does the number of networks we have to choose from. In September 2010 50% of all UK internet users reported being active on social networks**. However, many businesses and individuals still struggle to recognise why they should participate online, what relevance social networks have to them and worry about the negative aspects of social networks they read in the newspapers. With the high level of interaction elsewhere, there is a strong possibility that people who don’t grasp the power of [...]]]></description>
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