interaction

6 Ways to Appear More Professional

by Rob Brown on September 10, 2012 · 0 comments

AS I often say to my coaching clients when we’re talking about building their reputation as the go to choice for what they do, it’s more about perception than reality. In other words, it’s often better for you to appear professional than actually be professional. Obviously, both appearing and being great is better by far, but let me explain.

Do you know people who are better than you but don’t get as much business? Yes. Equally, you probably know people who you are much better than, but they seem to get more business than you. I’m not saying it’s fair, just a fact. The difference is often in personal marketing. You can be great but poor, and lousy but rich. It’s all about perception, selling yourself and making people think you’re the ‘go to choice’ for what you do. [click to continue…]

The ABC of referral marketing – b is for benefits

by Sandra Hart on March 5, 2012 · 0 comments

Before you begin marketing any product or service you need to know some basics, what is your value proposition? How are you different from your competitors? What are the features of your product? And of the utmost importance in word of mouth marketing….what are the benefits.

The benefits of your product or service are what the client is left with after you are gone, it is the value that they have derived from having some interaction with your product or service. Clients and customers want a product to do a job or a service to meet a need not as an end in itself. As the famous Harvard Business School marketing professor Theodore Levitt put it, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!” [click to continue…]

Beginners Guide to Social Networks (1)

by Andy Lopata on December 9, 2011 · 0 comments

In October 2008, participation in social networks online overtook visits to pornography sites* and their prominence continues to grow, as does the number of networks we have to choose from. In September 2010 50% of all UK internet users reported being active on social networks**.

However, many businesses and individuals still struggle to recognise why they should participate online, what relevance social networks have to them and worry about the negative aspects of social networks they read in the newspapers. With the high level of interaction elsewhere, there is a strong possibility that people who don’t grasp the power of social networks soon will be left behind

This possibility becomes even stronger when you realise that over the last year the percentage of active 18-24-year-old users has grown from 73% to 75%**. This is the next generation of entrepreneurs and company managers, a generation who will expect to interact online as well as face-to-face.

Here are ten simple things to think about before you join a social network, which will help you use them effectively, productively and securely. [click to continue…]