food

Eat your own dog food!

by Richard White on April 2, 2013 · 0 comments

Dog CookiesI recently overheard someone at a business networking event use the expression “Eat your own dog food!”

It was a curious expression and I had not heard it before so I looked it up on Wikipedia and it appears it is quite a widely used expression in certain circles. Its origin is a little uncertain but it is a more colourful way of saying “practice what you preach”.

The person I overheard was talking to a marketing expert whom I know is struggling to find clients. One look at the appearance of the marketing expert would tell you that he knew nothing about personal branding. After a few sentences you would realise he knew nothing about marketing communications. His business card was one of those flimsy ones that you get for free off the internet. Get the picture?

Would you hire a disorganised Virtual Assistant to help you get organised? Would you entrust your IT support to a company that never answers the telephone and always lets it go to voicemail? Would you engage a web designer with an awful website full of broken links?

As a sales consultant and author of a book on business networking, I am always aware that my expertise is being judged by the way I network and sell as much as what I say.

Credibility is the currency of business networking and a critical factor in sales. Without credibility we are unlikely to get many referrals and we will really struggle to close the sale.

In these challenging economic times we need to ensure we have all the bases covered. One of those bases is eating our own dog food!

Richard White
Richard White is a sales coach and trainer. He specialises in helping IT consultants win more sales through effective networking. Richard is the author of ‘The Accidental Salesman Networking Survival Guide’ and is a highly sought after speaker on the subjects of networking and soft selling.

How to get your fill from Business Networking

by Richard White on February 27, 2013 · 0 comments

Different snacks for wine on banquet tableI get to visit a lot of networking groups and some are really buzzing and great business is being passed. Others, much larger in size, are not passing as much business. I do not believe it’s the lack of business around but the lack of commitment of people in the group to go the extra mile to help each other.

There is a nice description I read once of Heaven and Hell. It describes Hell as a place where people are seated around a dining table, starving, and yet on the table before them is an array of sumptuous food. The people at the table can smell the beautiful aromas and yet no one is able to eat. They are all starving despite being in the midst of so much food. On closer inspection each person has a long ladle strapped to each arm. They are unable to bend their arms and the ladle is too long to reach their mouth. There is much wailing and gnashing of teeth! [click to continue…]

The World’s Smallest Networking Event

by Andy Lopata on January 17, 2013 · 0 comments

How many people constitute a ‘networking event’?

That’s the question I was asking myself after attending the world’s smallest ever event. With only two of us present, surely that’s a record that can’t be beaten?

The event, an intimate monthly dinner with normally around 12 people present, was hit by low registrations because of the time of year and a number of cancellations on the day. Even the event host gave up when no-one had turned up twenty minutes after the start time. [click to continue…]

Digital Skills and Mindset

by Penny Power on December 31, 2012 · 0 comments

group 3 (276x183)Could 2013 be the year you monetise your online brand?

I cannot believe that 2013 will mark my 15th year of being committed to providing Digital Skills to business.  The journey has been fast, exhilarating and has taught me the power of tenacity, choice and how to work with open minds.  I have chosen not to work with closed ones!  That is another story. [click to continue…]

I hate going networking!

December 19, 2012

This is something I hear pretty often and I heard it again this week, at the networking skills workshop that I was providing; so I guess no real surprise there.  The person knew that networking was good for their business but they hated it. Now there are different reasons why people don’t like networking, so I asked the person concerned what their biggest fear was.  Their answer was – what it is in most cases, the biggest hurdle to those new to networking – who to talk to and what to say.

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Standing on a chair!

November 26, 2012

I was at a networking event recently.  You know the sort of thing, loads of business owners in a room, food and drink, lots of noise, so you have to shout to make yourself heard, and a few people get to give a minute sales pitch.  And, unless you are standing in the front row, or the event has a PA, they can’t be heard and so everyone just continues talking, not taking the slightest bit of notice. Pretty much a waste of time!  Well at this event one of the speakers did their best to be heard; to stand [...]

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