endorsement

The true value of BNI isn’t the meetings

by Andy Bounds on February 4, 2013 · 0 comments

sligoI love BNI meetings.  I love the energy and positivity.  I love seeing people’s businesses improve before my eyes, as they get referrals, public endorsement, new contacts, new ideas…  It’s just a great start to the day.

But I have long believed that the true value of BNI isn’t what happens during the meetings.  It’s what happens outside them.  It’s all the:

  • The calls you make, to trigger referrals for others
  • The calls they make, to trigger referrals for you
  • Referrals you all follow-up on, that lead to business
  • 121s you have, to get to know each other better
  • The time you spend writing testimonials and preparing 60 seconds that your Chapter will enjoy
  • BNI training you attend, to help you grow your – and others’ – business even faster

That’s where the real value of BNI is. [click to continue…]