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	<title>Business Networking &#187; capability</title>
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	<description>Networking expertise to help you grow your business</description>
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		<title>Referrals, as easy as ABC!</title>
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		<pubDate>Fri, 30 Dec 2011 09:00:57 +0000</pubDate>
		<dc:creator>Sandra Hart</dc:creator>
				<category><![CDATA[Face to Face Networking]]></category>
		<category><![CDATA[Generating referrals]]></category>
		<category><![CDATA[Sandra Hart]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[capability]]></category>
		<category><![CDATA[colleague]]></category>
		<category><![CDATA[great relationship]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[referral marketing]]></category>
		<category><![CDATA[referral relationship]]></category>

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		<description><![CDATA[A is for….. Authenticity! In Referral marketing it is very important to be authentic with your referral partners and your referral sources. If you are not being authentic people can see through this very easily. Depending on how well they know you and how well they know your network it may take a short time or a long time, but they will find out!!! In a referral relationship trust and integrity are key, your word is your bond and the higher the trust the faster the referral process and the more referrals of a higher quality are passed between referral [...]]]></description>
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