by Charlie Lawson on January 28, 2013 · 0 comments
I heard a fascinating story the other day. At a dinner party, I met a friend of a friend who ran a decorating business. His frustration was obvious as he was enduring a slow start to 2013 – the phone had just stopped ringing.
I asked him what he was doing to promote his business – he’d printed several thousand leaflets and dropped them through letterboxes all around his local area.
I asked him how many calls he’d received – from all that effort, he’d received just one call to quote! However, as it happened, that one call had been for what would be a very good job – repainting an entire 5 bedroom house. [click to continue…]
by David Wimblett on January 21, 2013 · 1 comment
I’ve recently started to mentor a business owner who needs more sales, not just to make a profit, but just to stand a chance of staying in business. Now there are a number of things that we need to work on urgently, and one of the most important is the marketing of the business.
The simple truth is that the business is a good one; it just needs more sales. The trouble is, however good a business you may have, without sales it’s dead. So, the marketing of any business is the key to its success. [click to continue…]
Could 2013 be the year you monetise your online brand?
I cannot believe that 2013 will mark my 15th year of being committed to providing Digital Skills to business. The journey has been fast, exhilarating and has taught me the power of tenacity, choice and how to work with open minds. I have chosen not to work with closed ones! That is another story. [click to continue…]
I was out for a drink with an old school friend on the weekend, and he asked me a question. ‘You know that “networking” thing you do – isn’t that becoming more and more irrelevant given the rise and rise of social media?’ [click to continue…]