LinkedIn for Entrepreneurs and Why You Should Use It

by Linda Parkinson-Hardman on June 10, 2014 · 0 comments

images[1]There are many online social networks around that can help you to become more visible to a potential audience, no matter who they are. Customers, potential customers, suppliers, stakeholders, collaborators and supporters can all be added to the social media mix.

However, it would be fair to say that not all social networks are created equal, and that some are better than others at supporting specific tasks.  In my opinion, LinkedIn has to be one of the best at supporting entrepreneurs and there are a number of reasons why I think it’s such a great tool to use. There are many delights to being an entrepreneur, not least that of being your own boss. You get to call the shots, decide what you are going to do and when you are going to do it.  If you wish, you can change your business at the drop of a hat; it’s all YOUR choice.  And that of course, leads us to the biggest issue with being an entrepreneur … you are the buck, it stops with you. You have to take responsibility for the decisions you make and if they go wrong you are the one picking up the pieces. As a result it can be quite a lonely existence, being the person at the top of the tree.

As an entrepreneur you have to do things like:

  • make decisions about things you may not have much knowledge about
  • undertake critical tasks
  • research your market sector, finding out what the rising trends are and get feedback about their validity in your industry
  • employ people and then use high level recruitment knowledge to get just the right person for the job
  • market your business and generate interest in your products and services

Which is where a network like LinkedIn comes in very handy indeed, but most people aren’t aware about how a tool like LinkedIn could actually help them with ALL of these tasks.  Let me give you some ideas:

  • If you want to get a quick idea about how to do something, ask a question of your network
  • If you want some advice about decisions you need to make explore the options in a discussion in the groups you belong to
  • Type in your market sector in the search box and find out who comes up – you can then view their profiles and see what they are up to
  • Post a job advert on relevant groups and then research the candidates that apply
  • Keep your business in the forefront of people’s minds by telling them what you’re up to in a status update

As with everything, there are many more options to use and many ways to achieve the same objective, even within a single network like LinkedIn.  These are just a few simple tips and tricks you can implement quickly and easily, that will help you in the short term.

In fact, why not get started straight away and join the LinkedIn Made Easy Pro, my new online training course for LinkedIn Lead Generation.

Linda Parkinson-Hardman
Linda is social media strategist and trainer with Internet Mentor working with clients to help develop realistic, appropriate and sustainable uses for social networking sites like Linkedin, Twitter and Facebook. She is an avid networker both on-line and off-line and loves meeting people to share her knowledge and expertise with.

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