How do you keep in touch?

by David Wimblett on July 26, 2012 · 2 comments

How do you follow up with the people that you have met networking?  In fact a bigger question – do you follow up with the people you meet networking?

If you don’t follow up you will definitely be losing business, but also how you are following up will affect your future success.

Today there are numerous ways to follow up like email, text, Twitter, Facebook, Linkedin, phone even, but if you are anything like me you get hundreds of messages a day.  Email is the worst and I just delete anything that I don’t instantly recognize.  I figure that if it’s important the person will contact me again.  The trouble is people have become lazy, not just in communicating but also in marketing.  Whack out an email: it’s easy and better still free!

But success is not based on what’s easy and cheap.  More often it is the result of standing out from your competition and showing how much you care.

So, how about this for an idea?  Using old fashioned post!  Now I don’t know about you but if I receive a hand addressed nice white envelope I open it.  Emails deleted; post opened!  The letter stands out as I know it’s not a bill, so I open it.  At 7 Training we have a set of lovely blank greetings cards.  Each has a picture on the front and on the back there is my logo, web address, and a quote.  The inside is blank for writing a message.

Just imagine what an impression it would make on the people you met networking if a couple of days later they received a beautiful card from you saying how great it was to meet them.

Now before you say post is expensive, I promise you that it is in no way as expensive as an un-opened email!

David Wimblett
David Wimblett – author, business success mentor and BNI Area Director for London North West. Director of 7 Training who offer so much more than just theory.

{ 2 comments… read them below or add one }

Gerry Grant July 29, 2012 at 08:52

What a great idea! Love it and going to try it later on this week!

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James Winsoar August 13, 2012 at 22:19

One great way of following up I’ve found is sending a video by email. Video is a more powerful way to follow up than plain text, because it reminds the recipient who you are. It is the next best thing to being there with them. Sometimes after large events it isn’t possible to follow up by telephone with everyone, so this is a great time-saving way to follow up with more people.

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