This month, I thought I would give an overview of some of the projects that I feel BNI members could benefit from, whether needing more skills in their own business, or wanting to be part of the digital skills shortage solution!
Networking is a key part of my life, I join up dots and see opportunities whilst joining up the gaps. Over the past 3 years I have assisted with ‘funded skills programs’, placing young people into work and providing ‘free’ training to small businesses, specialising in digital skills.
The past 16 years have been a test of my tenacity and passion (sound familiar?) and I sense now that the need for digital skills is reaching a point whereby those that don’t have the skills are very worried, and those that have them and want to share this knowledge are being well paid and reaching a saturation point in their own capacity. Is this a demand outstrips supply scenario? It soon will be I believe.
The issues of above:
- If you need it, who do you trust and how do you pay for it?
- If you have the skills to train others, how do you build a business beyond your own time capacity?
So looking at each of these:
1. You need more skills and not sure where to turn
If you employ less than 250 people, you are eligible for a Funded Program called Skills Support for the Workforce. Here is a link to this, it’s a bit heavy, so if you want to know how to access Digital Skills Training and not pay for it, contact me (details below).
Secondly, you can have a website built for you for free, under a programme that Digital Youth Academy are running to give work experience and a qualification to 16-24 year olds, called Youth Web Builders. I have used this and it is amazing, my new company website has been built by a young person on this two-week programme. Contact me below and I will connect you.
Finally, you can hire a Social Digital Apprentice - they will work for one year under a great Apprenticeship and set up all your social network, run your website, (create one – as above) and also provide analytics and SEO (see below for my contact details).
2. You have Social Media Training Skills and would like to get involved
I am creating a list by town/city of Social Trainers and selecting those that I feel have credibility and critically understand that social marketing is very different to the traditional transactionally led campaigns. If you are a Social Media trainer, please Tweet me or email me (details below), as I would like to invite you into a group on Facebook. I want to be able to share more of the opportunities I see and feel that associations between people would help increase capacity of sole trading trainers.
Penny Power has dedicated her life for the past 13 years to the potential of the internet and digital tools for SME’s by helping them connect through and understand the ‘social web’. In 1998 Penny founded Ecademy, the UK’s first social network for business. 
{ 1 comment… read it below or add one }
HI Penny,
I was just about to get a new website and I need to increase my influence in social media and I want to do it authentically.
i am just about to start writing a book so having someone help me as a Social Digital Apprentice would be really helpful.
Kindest regards,
Kate