Do You Want To Get Involved In Getting Or Giving Digital Skills To Others?

by Penny Power on September 9, 2014 · 1 comment

man-with-laptop-150x150This month, I thought I would give an overview of some of the projects that I feel BNI members could benefit from, whether needing more skills in their own business, or wanting to be part of the digital skills shortage solution!

Networking is a key part of my life, I join up dots and see opportunities whilst joining up the gaps. Over the past 3 years I have assisted with ‘funded skills programs’, placing young people into work and providing ‘free’ training to small businesses, specialising in digital skills.

The past 16 years have been a test of my tenacity and passion (sound familiar?) and I sense now that the need for digital skills is reaching a point whereby those that don’t have the skills are very worried, and those that have them and want to share this knowledge are being well paid and reaching a saturation point in their own capacity. Is this a demand outstrips supply scenario? It soon will be I believe.

The issues of above:

  1. If you need it, who do you trust and how do you pay for it?
  2. If you have the skills to train others, how do you build a business beyond your own time capacity?

So looking at each of these:

1.     You need more skills and not sure where to turn

If you employ less than 250 people, you are eligible for a Funded Program called Skills Support for the Workforce. Here is a link to this, it’s a bit heavy, so if you want to know how to access Digital Skills Training and not pay for it, contact me (details below).

Secondly, you can have a website built for you for free, under a programme that Digital Youth Academy are running to give work experience and a qualification to 16-24 year olds, called Youth Web Builders.  I have used this and it is amazing, my new company website has been built by a young person on this two-week programme.  Contact me below and I will connect you.

Finally, you can hire a Social Digital Apprentice - they will work for one year under a great Apprenticeship and set up all your social network, run your website, (create one – as above) and also provide analytics and SEO (see below for my contact details).

2.     You have Social Media Training Skills and would like to get involved

I am creating a list by town/city of Social Trainers and selecting those that I feel have credibility and critically understand that social marketing is very different to the traditional transactionally led campaigns. If you are a Social Media trainer, please Tweet me or email me (details below), as I would like to invite you into a group on Facebook. I want to be able to share more of the opportunities I see and feel that associations between people would help increase capacity of sole trading trainers.

Penny Power
Penny Power is the Founder of Ecademy and Digital Youth Academy, two communities that assist in the growth of Social Capital and deliver the promise of the Internet through their community values and peer to peer knowledge exchange. Penny is now focusing on the skills gap that exists within the business community toward leveraging the social digital world and you can follow her on Twitter @pennypower or sign up for her newsletter on

{ 1 comment… read it below or add one }

Kate Faragher September 10, 2014 at 16:23

HI Penny,

I was just about to get a new website and I need to increase my influence in social media and I want to do it authentically.

i am just about to start writing a book so having someone help me as a Social Digital Apprentice would be really helpful.

Kindest regards,



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