I guess we all have something to celebrate on the back of me being awarded an OBE for ‘Services to Entrepreneurship in Social and Digital Development’ in the New Year Honours 2014!
Why you? Well, I assume you are an entrepreneur. These are the great people that BNI attract, and I assume you ‘get’ digital as you are logging on and reading a blog. The part missing from the Queen’s Citation to me was ‘networking’. Everything I have done and continue to do is about helping business people understand how to network online. I know 100% that as a BNI member you are aware of business networking. So, here you are – please celebrate with me that our world has been recognised at quite a high level. [click to continue…]
I was at a conference recently which had a great keynote speaker called Paul McGee, if you ever have the opportunity to hear him speak, jump at the chance! He was captivating, and talked to the audience about some of the concepts from his book “S.U.M.O. (Shut Up, Move On): The Straight-Talking Guide to Succeeding in Life” which is a fabulous read…however something really stuck with me that he said:
“In a world of iPhones and iPads, never forget the impact of eyeballs.”
As an expert in word-of-mouth marketing and networking, I was delighted to hear this phrase. However, it got me thinking….in a lot of cases people choose between face-to-face and online networking, rather than seeing them as different pockets in the same jacket of marketing. I was reminded of the story of a local BNI member who specialises in social media marketing. Her name is Jenny Brennan and her company is Virtual Office Worx… here it is in her words:
[click to continue…]