Online Networking

I Like, You Like, We Like

August 27, 2013

If you have been around the web and on any of the social networks you will probably have noticed an increasing ability to ‘like’ something, be it a website, Facebook page or LinkedIn status update. It can seem as if the word ‘like’ is taking over the world.

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Your 3 Step Plan for Profit and Profile Using LinkedIn (Part 1)

May 15, 2013

Assuming you’ve already defined your target market (the kind of customers/clients you want to do business with), then your first step on LinkedIn is to get yourself noticed by that target market. That means making your profile sticky and engaging. Your next step is to build up your connections so you can communicate and be seen by that target audience. This involves joining groups, sending requests to connect and making yourself found so people want to connect with you. It’s no good playing a great game to an empty stadium!

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Digital Supply Chain

May 7, 2013

Recently I made a pretty ground breaking decision which was a moment of realisation for me. I decided that I couldn’t do business with suppliers or colleagues, collaborate or belong to Discussion Groups unless the people I was connecting with we’re digitally savvy and could respond to email, Calendar Invitations and open documents fast. Of course, I have to accept that clients are not digitally savvy at all times, that is my marketplace. My life now leads me into many exciting projects to help the digital economy, to grow the skills within the digital supply chain between companies and people. [...]

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How to spot your next potential customer on LinkedIn?

May 2, 2013

Most of us, at some point in time, will have been part of a conversation where someone has said ‘I really need some help with x,y or z?’ Perhaps they’ve been explicit and told you that they need to find a bouncy castle by next Sunday for their daughter’s birthday party. The list of things we can be asked to help find by our friends, family and colleagues can be quite overwhelming sometimes and I know that occasionally I feel a bit like a telephone directory, doling out the contact details of the butcher, the baker and the candlestick maker.

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How to use the social networks to increase profitability?

March 22, 2013

Most people believe that the social networks are only about attracting new clients and customers. I’d beg to differ and thought it might be helpful to share a few of my own guidelines about how you can use a social network to increase your profitability. First of all, I’d like you think about what you want to achieve from your online activities? I’ll bet it’s almost certainly increase the number of customers you have. After all the purpose of marketing your business is to grow it, right? But as you already know there is more than one way to grow [...]

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Spring Cleaning Your Social Networks

January 4, 2013

The beginning of the year is always a great time for resolutions of every kind, and I’d like to suggest that it might be worth adding one to your list which could result in better business relationships. It’s the task of spring cleaning your social networks, and then putting in place some useful strategies for ensuring they don’t get too dusty and tired in the future.

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Digital Skills and Mindset

December 31, 2012

Could 2013 be the year you monetise your online brand? I cannot believe that 2013 will mark my 15th year of being committed to providing Digital Skills to business.  The journey has been fast, exhilarating and has taught me the power of tenacity, choice and how to work with open minds.  I have chosen not to work with closed ones!  That is another story.

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Are you ready to take your LinkedIn connections to a new level?

September 14, 2012

We all do it; we add connections to our LinkedIn account without thinking. Sometime later we may find ourselves wondering why we connected with some of the people we have on our lists; we don’t know them, in some cases have never met them and have probably not a ‘conversation’ beyond the initial ‘I’d like to add you to my professional network’. But, at the time it obviously seemed like a good idea to add Joe Bloggs or Jane Doe, and we may well have had a great reason for either asking them to connect with us or accepting the [...]

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