Having a well-stocked blog of relevant articles is a great networking tool. However, so many networkers spend hours and hours writing their blog for little or no reward. In this blog post, Heather Townsend, author of ‘The Go-To Expert’, and ‘The FT Guide To Business Networking’ shows how you can replicate one of her client’s success at doubling his business, by tactically adding a blog into his networking tool kit.
How successful was this blog?
The client was struggling in Q1 of this year. His pipeline was pretty light and he had only just refreshed his website and got his blog up and running. Within 3 months it was a completely different story, as he started to get phone call after phone call, from potential clients and introducers wanting to work with them. The only thing that had changed for my client was how he tactically used his blog to keep in touch with his network of introducers and potential clients. In case you are thinking that you don’t have enough time to blog, this client only publishes a blog post monthly.
As a result of his consistent lead generation, he and I were able to ‘codify’ 6 rules of how he should use his blog with his network in order to keep the leads coming. For the rest of this article I will share with you the six rules. [click to continue…]
I always take great delight in writing a blog for BNI as I know it lands on people that understand and live by a philosophy of ‘Givers Gain’. In this month’s blog I thought I would examine this belief system against the backdrop of how we all use the online world.
I remember when blogging was first introduced on our community site Ecademy, an online and offline Business Network that Thomas and I founded in 1998. We introduced blogging in 2002. Teaching people the technology of uploading a blog was one thing; the next step was to ensure they weren’t loading an advert in the form of an editorial. The term ‘advertorial’ started to be shouted out at members when they stepped over this delicate line.
Learning to ‘give your knowledge freely but sell your expertise’ was a balance and we encouraged members to become more open with one another, random in the way they connected and supportive in their intent. Many people came to the online world with a Closed, Selective and Controlling mindset, very true to the old ways of doing business. One thing for sure the ‘connected world’ has forced us all to re-examine our intentions for connecting and networking. [click to continue…]
A couple of months ago I had the pleasure of working with some marketing managers from a large accountancy network. My challenge was to fill them with confidence so they would go forth with confidence and blog. However, they were literally petrified about blogging…
So, what’s scaring them? like many soon to be bloggers, there is a fear that they will write something stupid which then could go viral around the world and bring them and their part of their practice into disrepute. [click to continue…]