by Heather Townsend on January 4, 2012 · 0 comments
A couple of months ago I had the pleasure of working with some marketing managers from a large accountancy network. My challenge was to fill them with confidence so they would go forth with confidence and blog. However, they were literally petrified about blogging…
So, what’s scaring them? like many soon to be bloggers, there is a fear that they will write something stupid which then could go viral around the world and bring them and their part of their practice into disrepute. [click to continue…]
I am a huge advocate of the power of Blogging. The ability for us to be able to get our thoughts out into the world and self publish is astonishing to me. I have been doing it since 2002 and I have to be careful sometimes when I come across closed minds that don’t want to Blog.
Don’t want to, don’t know how to or don’t think anyone would be interested in you? These are three very different challenges. I will treat the two separately. [click to continue…]
by Guest Contributor on December 14, 2011 · 3 comments
There seems to be a lot of confusion regarding Social Media, and that it is a new technology.
What is Social Media?
Well, if you go back to basics and examine the words – it’s just being Social with a Media!
My own view is that it is in fact an old concept; all that has changed now is the method of delivery.
As I say on the cover of my book, “The means can easily complicate the ends.” [click to continue…]
A couple of months ago I had the pleasure of working with some marketing managers from a large accountancy network. My challenge was to fill them with confidence so they would go forth with confidence and blog. However, they were literally petrified about blogging…
