Assuming you’ve already defined your target market (the kind of customers/clients you want to do business with), then your first step on LinkedIn is to get yourself noticed by that target market. That means making your profile sticky and engaging.
Your next step is to build up your connections so you can communicate and be seen by that target audience. This involves joining groups, sending requests to connect and making yourself found so people want to connect with you. It’s no good playing a great game to an empty stadium! [click to continue…]
Recently I made a pretty ground breaking decision which was a moment of realisation for me. I decided that I couldn’t do business with suppliers or colleagues, collaborate or belong to Discussion Groups unless the people I was connecting with we’re digitally savvy and could respond to email, Calendar Invitations and open documents fast. Of course, I have to accept that clients are not digitally savvy at all times, that is my marketplace.
My life now leads me into many exciting projects to help the digital economy, to grow the skills within the digital supply chain between companies and people. My love is Community building and helping people to become great Digital Citizens and sometime Great Digital LeadORS. I do this through the The Digital Business Campaign www.digitalbusinessbritain.com wotking with Digital Youth Academy, Frontier and leadORS. [click to continue…]
by Linda Parkinson-Hardman on May 2, 2013 · 0 comments
Most of us, at some point in time, will have been part of a conversation where someone has said ‘I really need some help with x,y or z?’ Perhaps they’ve been explicit and told you that they need to find a bouncy castle by next Sunday for their daughter’s birthday party. The list of things we can be asked to help find by our friends, family and colleagues can be quite overwhelming sometimes and I know that occasionally I feel a bit like a telephone directory, doling out the contact details of the butcher, the baker and the candlestick maker. [click to continue…]
by Linda Parkinson-Hardman on March 22, 2013 · 0 comments
Most people believe that the social networks are only about attracting new clients and customers. I’d beg to differ and thought it might be helpful to share a few of my own guidelines about how you can use a social network to increase your profitability.
First of all, I’d like you think about what you want to achieve from your online activities? I’ll bet it’s almost certainly increase the number of customers you have. After all the purpose of marketing your business is to grow it, right? But as you already know there is more than one way to grow a business, and increasing profitability is just one of them. [click to continue…]
Assuming you’ve already defined your target market (the kind of customers/clients you want to do business with), then your first step on LinkedIn is to get yourself noticed by that target market. That means making your profile sticky and engaging.
