Sandra Hart

Red Light Networking

by Sandra Hart on August 12, 2014 · 0 comments

SH-BNIUK-198-red traffic light pic 11-08-14I was stopped at a red light at some road works a few weeks ago and the car ahead of me (who was nearest the lights) just moved off and ran the red light.  Maybe he just got sick of waiting, or maybe he thought that the lights were broken and stuck on red as they seemed to stay red for ages.

[click to continue…]

Different snacks for wine on banquet tableDid you ever go to a “bring a bottle” party? Or a summer barbeque where everybody brings some food or dessert? You want to be the person who brings something to the party, people enjoy it and in turn you enjoy their food or drinks. Everyone has a great time.

You don’t want to be that guy who comes to the party all the time with nothing, however they still expect everyone to feed them! What if everyone turned up with nothing? Then the party is over before it even began.

Yet this is how we approach our networking, or referral generation with our “what’s in it for me?” hat on….. we want to eat at the table without bringing anything to the table.

I work in an organisation where the philosophy is built on the idea of “Givers Gain”. By giving business to others, you will get business in return. This is predicated on the age old idea of “what goes around comes around”. [click to continue…]

An i for an Eye

by Sandra Hart on April 29, 2014 · 0 comments

images[1]I was at a conference recently which had a great keynote speaker called Paul McGee, if you ever have the opportunity to hear him speak, jump at the chance! He was captivating, and talked to the audience about some of the concepts from his book “S.U.M.O. (Shut Up, Move On): The Straight-Talking Guide to Succeeding in Life” which is a fabulous read…however something really stuck with me that he said:

“In a world of iPhones and iPads, never forget the impact of eyeballs.”

As an expert in word-of-mouth marketing and networking, I was delighted to hear this phrase. However, it got me thinking….in a lot of cases people choose between face-to-face and online networking, rather than seeing them as different pockets in the same jacket of marketing. I was reminded of the story of a local BNI member who specialises in social media marketing. Her name is Jenny Brennan and her company is Virtual Office Worx… here it is in her words:

[click to continue…]

Are your customers missing your flight?

by Sandra Hart on March 25, 2014 · 0 comments

Joined in businessWhat’s flying got to do with it?

I travelled to the UK recently for a couple of days BNI training with my team. As I was walking through London’s Heathrow Airport looking for the taxi driver who was due to pick us all up, an airline representative came up to me and asked me “Can I help you? Are you one of our customers?” [click to continue…]

Top 5 Networking No No’s

January 22, 2014

Networking works, but do you know how to work it? Here are some networking NO NO’s, check out the top 5 to make sure you don’t mess up your next networking event……

Read the full article →

Have you lost your referrals and don’t know where to find them?

July 17, 2013

I could never really understand the nursery rhyme… Little Bo-Peep, she just left everything to chance, hung out at home and waited for the sheep to find their way back to her! And low and behold, although sheep are not known for their ability to find their way anywhere without direction, they found their way home with no effort or pro-activity from Little Bo-Peep.

Read the full article →

How Powerful is Your Word of Mouth?

May 20, 2013

Recently something happened which had never happened before in history, it lasted for less than 5 minutes but it caused the loss of over $200 billion on the Dow Jones Index. What was it? It was a rogue tweet….a hoax, now a hoax tweet in itself would not be a first, however the profound effect it had on the stock exchange was.  What actually happened was that The Associated Press twitter account had been hacked and a tweet was sent saying something which was completely untrue.  

Read the full article →

What’s the story?

March 13, 2013

I went to University in Dublin, a favourite greeting there is “What’s the story?” which is sometimes shortened to “story?”  Being from the Mayo, deep in the west of Ireland, when I went to Dublin first I wasn’t used to the “North Side” accents and really didn’t know what most people were talking about for a few weeks, I thought it was some sort of Gaelic slang!! Really when you think about it, we love telling each other stories, years ago we had professional storytellers in Ireland sitting around fire places recanting stories and telling tales. Now we have great [...]

Read the full article →