Rob Brown

10 Things the Best Networkers Do

by Rob Brown on March 4, 2014 · 0 comments

welcoming guestsGrowing your business by networking and referrals makes good sense. Pretty much all business is personal these days, and building trusted relationships that lead to recommendations and introductions is a good use of your time. Good networking is coachable. You can get better. And the best way to do that is to copy the great networkers. Here are 10 things you will always see the best networking doing…
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Planning Your Networking Strategy

by Rob Brown on October 1, 2013 · 2 comments

open networking 2In developing your career and your business, it is no good being the best kept secret in the world. Unfortunately, many people see networking as a prime way to increase the visibility and embark on a networking frenzy without giving too much thought to a proper strategy.  As a result, they attend many events only to find progress is slow, results are haphazard and tracking a return on their investment is difficult. [click to continue…]

Side view of a young boy using laptop isolated on white backgrouAssuming you’ve already defined your target market (the kind of customers/clients you want to do business with), then your first step on LinkedIn is to get yourself noticed by that target market. That means making your profile sticky and engaging.

Your next step is to build up your connections so you can communicate and be seen by that target audience. This involves joining groups, sending requests to connect and making yourself found so people want to connect with you. It’s no good playing a great game to an empty stadium! [click to continue…]

open networking 2What exactly is a networking strategy and why do you need one? Why can’t you just show up to networking events and win bucket-loads of business?

A business networking strategy is essentially a marketing plan for your networking efforts. Like any good marketing plan it describes who you want to meet, how you’re going to meet them, how you’re going to help them and what you’re going to say/do when you get in front of them. [click to continue…]

Who Is Buying While You Are Networking?

March 6, 2013

It’s funny how most people go networking with a view to selling what they do, while few people go to buy. Yet there must be somebody buying, else none of us would have anyone to sell to! As somebody who coaches, writes about and speaks on profitable business networking all over the world, the biggest challenge my clients have is creating tangible return on investment (ROI) from their considerable networking efforts. Most people can now ‘work a room’ and talk about what they do. With the many networking organisations, groups and clubs throughout the world, everybody has somewhere to network. [...]

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3 Ways to Turn Your Networking Into Business

February 7, 2013

So many people attend business networking events, participate in online business networks and have networking meetings. But what do they get back from all of that time and effort? The answer is usually very little. They struggle when it comes to turning networking into business. To explore this, I use the phrase ‘CTC’ in my many networking and referral seminars. It stands for any of the following:   Card to Client Contact to Customer Card to Connection Connection to Client You get the idea. It’s about turning a business card into a sale. It’s about converting your networking leads into paying customers and clients. It’s [...]

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Five Great Reasons to be in a Mastermind Group

January 14, 2013

“You’ve got to do it by yourself, but you can’t do it alone.” Martin Rutte Collaboration and partnership are key maxims for business success, whatever century or sector you’re in. Anybody who has achieved anything of note in the world has done it with some kind of a team around them. Mastermind groups (MMG) are the cutting edge of successful business networking – spending quality time with other like-minded people to accelerate your business goals.

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