March 6, 2013
It’s funny how most people go networking with a view to selling what they do, while few people go to buy. Yet there must be somebody buying, else none of us would have anyone to sell to! As somebody who coaches, writes about and speaks on profitable business networking all over the world, the biggest challenge my clients have is creating tangible return on investment (ROI) from their considerable networking efforts. Most people can now ‘work a room’ and talk about what they do. With the many networking organisations, groups and clubs throughout the world, everybody has somewhere to network. [...]
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February 7, 2013
So many people attend business networking events, participate in online business networks and have networking meetings. But what do they get back from all of that time and effort? The answer is usually very little. They struggle when it comes to turning networking into business. To explore this, I use the phrase ‘CTC’ in my many networking and referral seminars. It stands for any of the following: Card to Client Contact to Customer Card to Connection Connection to Client You get the idea. It’s about turning a business card into a sale. It’s about converting your networking leads into paying customers and clients. It’s [...]
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