Having a well-stocked blog of relevant articles is a great networking tool. However, so many networkers spend hours and hours writing their blog for little or no reward. In this blog post, Heather Townsend, author of ‘The Go-To Expert’, and ‘The FT Guide To Business Networking’ shows how you can replicate one of her client’s success at doubling his business, by tactically adding a blog into his networking tool kit.
How successful was this blog?
The client was struggling in Q1 of this year. His pipeline was pretty light and he had only just refreshed his website and got his blog up and running. Within 3 months it was a completely different story, as he started to get phone call after phone call, from potential clients and introducers wanting to work with them. The only thing that had changed for my client was how he tactically used his blog to keep in touch with his network of introducers and potential clients. In case you are thinking that you don’t have enough time to blog, this client only publishes a blog post monthly.
As a result of his consistent lead generation, he and I were able to ‘codify’ 6 rules of how he should use his blog with his network in order to keep the leads coming. For the rest of this article I will share with you the six rules. [click to continue…]