Whilst I was on holiday in Turkey recently I bumped into my friend Alan from my golf club. Alan was very surprised to see me thousands of miles away from home, staying in the same hotel as him at the same time! My wife said, “This happens all the time to Ewan, he’s always bumping into people he knows wherever he goes.” [click to continue…]
I was at The Open recently with a group of people and the subject of networking came up over a beer.
I was listening and it came across as if networking was almost like a science. What to do, what not to do, how to behave, how not to behave. How do you work a room effectively? Should you network online or offline? I was then asked the question I was dreading… “Ewan, what do you think?”
I said: “Networking is simple. People make it more complicated than it needs to be”. [click to continue…]
I was working with a Solicitors’ firm some time ago and I noticed a glass fronted cabinet with some brochures in it.
I asked if I could have a look at one and the Solicitor said “of course, you can take a couple”.
I then asked a question which stumped the Solicitor: ‘if I am already here in your office why would I need a brochure?’ [click to continue…]
I was working with a client recently and I came upon a recurring problem.
The client was a well-established, family run business with a large turnover and several different departments selling different products to different customers. To give them an idea of how being very specific about who your target market is, we were doing a who-would-be-your-dream-client exercise. [click to continue…]