I was at a networking event recently. You know the sort of thing, loads of business owners in a room, food and drink, lots of noise, so you have to shout to make yourself heard, and a few people get to give a minute sales pitch. And, unless you are standing in the front row, or the event has a PA, they can’t be heard and so everyone just continues talking, not taking the slightest bit of notice.
Pretty much a waste of time! Well at this event one of the speakers did their best to be heard; to stand out. They jumped up on a chair and spoke from there. From where I was at least I could see him but I still couldn’t hear a word that was said. [click to continue…]
Put your hand up if you know that just being good at what you do is not enough to guarantee success in business (or anything) these days.
If you’re in business, you’ll understand that it’s not enough to be a technically good, or have a good product. You’ve got to market yourself, your products and services so you’re not the best kept secret in the world.
In short, you’ve got to be easy to find and easy to engage. It’s no good being great but anonymous. If you have a business development angle to your role (and let’s face it, who doesn’t, these days?) then you’ll be familiar with the term networking. You’ll also know that, if it’s done right, it can be one of the best low-cost and no-cost forms of marketing there is. [click to continue…]
Sometimes I meet people and I wonder would they dress as they do, say what they do, act as they do, if their dream client were in the room.
Now I’m not saying that we shouldn’t ever relax, or spend our whole lives pretending, but when we are working we are – well working! And, if we are working, shouldn’t we doing our best all of the time and not just when in sight of our best client, or prospective best client? [click to continue…]